beehiiv's pricing page
Captured from beehiiv.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which beehiiv plan should you choose?
Start here
Launch
New newsletters building an audience. It is the first tier to check when you only need the core beehiiv workflow. Watch for: Advanced monetization and automation require paid plans
Public price
$0
Free up to 2,500 subscribers.
Main upgrade
Scale
Newsletters ready to monetize and grow faster. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Subscriber-based cost grows with audience size
Public price
$43/mo annually
$517 billed annually; monthly pricing available at a higher rate.
High-volume or advanced
Max
Serious newsletter operators and small media brands. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Expensive if you do not monetize through newsletter-specific channels
Public price
$96/mo annually
$1,151 billed annually; monthly pricing available at a higher rate.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Newsletter monetizing with ads and paid subscriptions
beehiiv: Scale or Max may be worth it. Sequenzy: Lower email cost, but no newsletter ad network. beehiiv is stronger when newsletter monetization is the business model.
SaaS lifecycle email program
beehiiv: Subscriber-based newsletter pricing is a mismatch. Sequenzy: Email-volume pricing with SaaS lifecycle tooling. Sequenzy is a better SaaS fit.
Content brand sending frequent newsletters
beehiiv: Unlimited sends can be valuable. Sequenzy: Pay by email volume. beehiiv's unlimited sends are appealing when all subscribers receive frequent editorial email.
What to watch for
Paid plans start higher than many basic email tools because beehiiv focuses on growth and monetization.
Advanced monetization, automation, and human support require Scale or Max.
beehiiv is not designed for transactional email or SaaS billing events.
beehiiv pricing rewards frequent newsletter sending
Unlimited sends are a major part of beehiiv's positioning. If your model is editorial publishing, you may send to the full audience often, and not being metered by sends is appealing.
The pricing question is whether you use the newsletter-specific growth and monetization stack. If you do, Scale and Max make sense. If not, beehiiv may be more platform than you need.
The free Launch plan is generous for a new publication because 2,500 subscribers and unlimited sends let you test cadence and content-market fit. The step to Scale should be tied to monetization intent: ads, boosts, paid subscriptions, automations, and support. Max is for operators who care about brand control, multiple publications, audio, sponsorship operations, and priority help. Those are media-business features, not generic SaaS lifecycle features.
That distinction matters when comparing beehiiv with tools outside the newsletter category. A SaaS team may have many users but few newsletter readers. Paying around subscriber growth and publication monetization only makes sense if the newsletter itself is a core asset. For alternatives, see the beehiiv alternatives guide and the beehiiv comparison.
beehiiv vs Sequenzy
beehiiv is for newsletters. Sequenzy is for SaaS lifecycle email. The better choice depends on whether your audience is reading a publication or using a product.
Choose beehiiv if the email program is a publication with ads, subscriptions, recommendations, and audience growth loops. Choose Sequenzy if emails should respond to product behavior, customer stage, trial status, and billing signals.
beehiiv vs Sequenzy
How beehiiv compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
beehiiv is excellent for newsletter-first businesses that care about audience growth and monetization. Sequenzy is better when email is part of a SaaS product lifecycle rather than a media publishing workflow.
FAQ
Sources checked · Jun 16, 2026