The Key Difference
Beehiiv and Sequenzy serve completely different businesses:
- Beehiiv: Newsletter-as-a-business platform. Built for creators who want to grow an audience and monetize it through ads, paid subscriptions, and sponsorships.
- Sequenzy: SaaS email platform. Built for founders who need to manage customer lifecycle with transactional emails, marketing automation, and Stripe integration.
This isn't a competition—they're different tools for different jobs.
When should you choose Sequenzy?
1. You're Running a SaaS Business
Sequenzy integrates with Stripe to sync subscription data, MRR, and churn signals. You can trigger automations based on trial expiry, failed payments, or subscription changes. Beehiiv doesn't have this—their Stripe integration is for paid newsletters, not SaaS billing.
2. You Need Transactional Emails
Password resets, receipts, notifications, login alerts—Sequenzy handles these with a separate transactional system. Beehiiv is newsletter-only. You'd need a separate service for transactional emails.
3. You Need SaaS Lifecycle Automation
Trial expiry sequences, usage-based alerts, churn prevention flows—Sequenzy is built for SaaS customer journeys. Beehiiv's automation is focused on newsletter engagement, not SaaS lifecycle.
4. You Need Deep Subscriber Data
Custom attributes, event tracking, behavioral segmentation—Sequenzy stores rich data about your customers. Beehiiv is simpler, designed for newsletter audiences rather than customer profiles.
When should you choose Beehiiv?
1. You're Building a Newsletter Business
If your newsletter IS your product, Beehiiv is purpose-built for you. Referral programs, ad network, paid subscriptions, cross-promotion—every feature is designed to grow and monetize an audience.
2. You Want to Monetize with Ads
We don't have an ad network. Beehiiv connects you with advertisers who pay to appear in your newsletter. If passive ad revenue is part of your model, Beehiiv has this built-in.
3. You Want a Referral Program
We don't have a referral program feature. Beehiiv's referral system lets you reward readers for sharing your newsletter. It's proven to drive growth.
4. You Want Paid Subscriptions
We don't support paid newsletters. Beehiiv lets you charge readers for premium content with 0% take rate on the Scale plan. If charging for your newsletter is your model, use Beehiiv.
5. You Want a Larger Free Tier
Beehiiv's free tier includes 2,500 subscribers with unlimited sends. Ours is 100 subscribers. If you're just starting and want to test without paying, Beehiiv's free tier is significantly more generous.
6. You Want a Newsletter Website
Beehiiv includes a custom website for your newsletter. We don't have a website builder. If you need a landing page for your newsletter, Beehiiv has this included.
Honest Limitations of Sequenzy
- Small free tier: 100 subscribers vs Beehiiv's 2,500.
- No referral program: We can't help your readers recruit more readers.
- No ad network: We can't connect you with advertisers.
- No paid subscriptions: We can't charge your readers.
- No newsletter website: We don't have landing page/website builder.
- No Boosts: No cross-promotion network.
- Not growth-focused: We're built for SaaS, not newsletter audience growth.
Honest Limitations of Beehiiv
- No SaaS integration: No Stripe subscription sync, MRR tracking, or churn signals.
- No transactional emails: Newsletter-only. You'd need another service.
- No SaaS automations: No trial expiry, usage alerts, or subscription-based triggers.
- Limited API: Send API only on Enterprise. Not developer-focused.
- Newsletter-specific: Not designed for SaaS customer lifecycle.
- Beehiiv branding on free/Scale: Need Max plan ($99/mo) to remove branding.