Honest take: Is Beehiiv right for you?
Beehiiv is genuinely excellent for newsletter monetization. The ad network, referral programs, and paid subscription support are purpose-built for creators who want to make money from their newsletter. Check our guide on email design and email campaigns for newsletter best practices. The 2024 price increase and shift to subscriber-based pricing changed the value equation for some creators, especially those with larger lists who aren't heavily using the monetization features. If you're primarily writing and sending — without leveraging the ad network or referral system — you may be paying for capabilities you don't use.
But not everyone needs those features. Here's when alternatives make more sense:
If you want simplicity: Substack
Substack is free and simple. No complex features, no ad networks, just write and publish. They take 10% of paid subscriptions, which is steep if you're making real money, but the simplicity is unmatched.
The Substack network also helps with discovery — readers can find you through recommendations. Read our guide to email marketing tools to compare different approaches. If you're curious about how different newsletter formats perform, our glossary breaks it down.
If you sell products: ConvertKit
ConvertKit lets you sell digital products, courses, and ebooks directly. If your business model is products with newsletter as marketing, ConvertKit makes more sense than Beehiiv. See our ConvertKit comparison and learn about email marketing for creators.
If you're technical: Buttondown
Buttondown is what newsletter software looks like without the bloat. Markdown support, clean API, $29/month for 10k subscribers. No fancy monetization features, just email that works. Check our open rate glossary to understand newsletter metrics and see how transactional emails differ from newsletters.
If you want full control: Ghost
Ghost is open-source and can be self-hosted. You own everything. Built-in membership support, beautiful themes, and independence from any platform. Explore analytics tools to track your newsletter performance. Read our versus comparison for a detailed breakdown.
If you need deep automation: ActiveCampaign
Beehiiv's automation is functional but basic. If you need conditional workflows, lead scoring, and CRM integration alongside your newsletter, ActiveCampaign offers significantly more power. Learn about AI-powered sequences and how automation can transform your subscriber journeys.
If you're actually a SaaS: Sequenzy
If you're running a software company and ended up on Beehiiv, you need a different tool entirely. Sequenzy handles transactional emails, Stripe integration, and AI-generated sequences — purpose-built for email marketing for SaaS.
The pricing comparison
At 10,000 subscribers:
Beehiiv: $99/month (Max plan)
Substack: Free (10% of paid subs)
ConvertKit: $119+/month
Buttondown: $29/month
Ghost: $25/month (managed)
MailerLite: $50/month
EmailOctopus: $36/month
Brevo: $25/month (unlimited contacts)
See our full pricing comparison page for more options.
When Beehiiv is still the right choice
Stick with Beehiiv if:
Newsletter monetization is your primary goal
You want the ad network (requires audience size)
Referral programs are part of your growth strategy
You're building a media business, not a product business
Beehiiv was built by the Morning Brew team after growing to 4 million subscribers. If your goal is similar — building a monetized newsletter business — it's purpose-built for that. Use our email validator to ensure list quality, check our A/B test calculator to optimize your newsletter performance, and read our bounce rate guide to keep your sender reputation healthy before deciding to switch.


















