BeehiivvsMailchimp

Beehiiv vs Mailchimp

Newsletter-first growth vs general email marketing

TL;DR

Beehiiv ($109/mo) is purpose-built for newsletters with growth tools like recommendations and referrals. Mailchimp ($135/mo) is a general email marketing platform that can do newsletters but lacks newsletter-specific features. Choose Beehiiv for serious newsletter growth.

Key Differences

The main things that set these tools apart

Newsletter focus
Beehiiv wins

Beehiiv is built specifically for newsletters with growth tools Mailchimp doesn't have. Mailchimp is a general email marketing platform.

Growth features
Beehiiv wins

Beehiiv's recommendation network, referral program, and Boosts are unique newsletter growth tools. Mailchimp has nothing comparable.

Email marketing depth
Mailchimp wins

Mailchimp has more mature automation, templates, and segmentation from decades of development.

E-commerce integration
Mailchimp wins

Mailchimp has strong e-commerce integrations. Beehiiv focuses on newsletter monetization, not product sales.

Pricing Comparison

At 10,000 subscribers

Beehiiv
$109/month

Scale plan with growth features

Visit Beehiiv
Mailchimp
$135/month

Standard plan with automation

Visit Mailchimp
Sequenzy

The SaaS alternative

$19/month

All features, Stripe integration, 10k emails/month

Feature Comparison

Side-by-side feature breakdown

Feature
Beehiiv
Mailchimp
Sequenzy
Newsletter Growth
Recommendation network
Referral program
Boosts
SEO web hosting
Basic
Email Marketing
Automation
Basic
Advanced
Templates
Growing
100+
50+
Segmentation
Advanced
Advanced
A/B testing
Monetization
Paid newsletters
Ad network
E-commerce
Pricing
Price at 10k
$109/mo
$135/mo
$19/mo
Free tier
2.5k subscribers
500 subscribers
500 subscribers

Best For

When to choose each tool

Choose Beehiiv if you...
  • Newsletter-first creators
  • Those focused on subscriber growth
  • Creators wanting paid newsletter features
  • Publishers interested in ad revenue
  • Those who want recommendation network access
Choose Mailchimp if you...
  • E-commerce businesses
  • Those needing advanced automation
  • Users wanting many email templates
  • Businesses with complex segmentation needs
  • Those already invested in Mailchimp ecosystem
Choose Sequenzy if you...
  • SaaS founders needing Stripe integration
  • Teams wanting the most affordable option
  • Developers preferring API-first tools
  • Startups needing transactional + marketing email

Why Sequenzy Is Better for SaaS Founders

80%+ cheaper than both

At $19/month, Sequenzy saves you $80-90/month compared to Mailchimp and Beehiiv.

Native Stripe integration

Neither platform integrates with Stripe for SaaS billing automation.

Transactional + marketing unified

One platform for all email. Newsletter and marketing tools require separate services for transactional email.

Built for SaaS

Event-based triggers and user behavior tracking designed for software products.

Overview

Beehiiv is a newsletter-first platform. Mailchimp is a general email marketing tool. For newsletter creators, this distinction matters.

Pricing Comparison

  • Beehiiv: $109/month for 10,000 subscribers
  • Mailchimp: $135/month for 10,000 subscribers (Standard plan)
  • Sequenzy: $19/month for 10,000 emails

Where Beehiiv Wins

Newsletter-specific growth tools: recommendation network, referral program, Boosts, and paid newsletter support.

Where Mailchimp Wins

General email marketing strength: advanced automation, more templates, better e-commerce integration.

Why Sequenzy Beats Both for SaaS

Neither is built for SaaS. Sequenzy offers native Stripe integration, unified email, and $19/month pricing.

Frequently Asked Questions

Beehiiv is better for newsletters with its growth-focused features.

Mailchimp has more mature automation from decades of development.

Native Stripe integration, unified email, and $19/month pricing.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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