In the order they arrived, from the first email after signup.
How often, when and how Advance Auto Parts emails its subscribers, measured from every email we received.
Every email Advance Auto Parts sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 6
2 days later
Day 7
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Advance Auto Parts after signing up: sale / discount and welcome emails.
20% of its emails arrived on the day we signed up, its designs lean red and 80% of its emails use discount code.
Its subject lines run about 43 characters, and 20% are questions.