In the order they arrived, from the first email after signup.
+1 near-identical email
+1 near-identical email
How often, when and how American Girl emails its subscribers, measured from every email we received.
Every email American Girl sent in its first month, grouped by the day it arrived.
Day 9
First email
Day 10
Day 11
Day 12
Day 13
Day 16
3 days later
Day 17
Day 18
Every subject line and preview text, in the order they arrived.
We captured 14 emails from American Girl after signing up: sale / discount, seasonal campaign and welcome emails.
Its typical email arrived 12 days after signup, it sends with SendGrid, its designs lean pink and 36% of its emails use product grid.
Its subject lines run about 36 characters.
