Day 0
Day 3
Day 11
Sequence · 3 emails over 11 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 11 days
+3 near-identical emails
How often, when and how Estee Lauder emails its subscribers, measured from every email we received.
Every email Estee Lauder sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 6
3 days later
Day 7
Day 8
Day 9
Day 11
2 days later
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 14 emails from Estee Lauder after signing up, mostly sale / discount, seasonal campaign and onboarding emails. They form 1 automated sequence you can follow day by day.
7% of its emails arrived on the day we signed up and 71% of its emails use product grid.
Its subject lines run about 33 characters.