Day 0
Day 8
Day 15
Sequence · 3 emails over 15 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 15 days
+1 near-identical email
How often, when and how Michaels emails its subscribers, measured from every email we received.
Every email Michaels sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 11
Every subject line and preview text, in the order they arrived.
We captured 30 emails from Michaels after signing up, mostly seasonal campaign, sale / discount and product launch emails. They form 1 automated sequence you can follow day by day.
4% of its emails arrived on the day we signed up and its designs lean red.
Its subject lines run about 56 characters.