In the order they arrived, from the first email after signup.
How often, when and how NBA emails its subscribers, measured from every email we received.
Every email NBA sent in its first month, grouped by the day it arrived.
Day 2
First email
Day 5
3 days later
Day 6
Every subject line and preview text, in the order they arrived.
We captured 5 emails from NBA after signing up: digest, event invite and product launch emails.
Its typical email arrived 5 days after signup and it sends with SendGrid.
Its subject lines run about 90 characters.
