Peet's Coffee welcome series

4 emails over 12 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome! Here’s 10% off + free shipping (see terms)Hello, new friend. 🫶☕
Day 22 days later
Email 2 · OnboardingSave & savor: 10% off + free shipping (see terms)☕ Discover the difference real craft makes.
Day 42 days later

What each email does

Day 0First emailWelcomeWelcome! Here’s 10% off + free shipping (see terms)Welcomes new subscribers with a brief brand story, a first-order discount and free shipping. It also introduces sourcing efforts, coffee-learning resources, online exclusives and product categories.
Day 22 days laterOnboardingSave & savor: 10% off + free shipping (see terms)Introduces Peet’s craft and sourcing, then offers new subscribers a first-order discount and free shipping. It also points readers to freshness guidance, sourcing information, and coffee categories.

OnboardingYour 10% off + free shipping is waiting… (see terms)Introduces the benefits of shopping directly from Peet’s and encourages a first order with a subscriber discount and free shipping. It also highlights brewing options, a coffee-matching quiz, subscriptions, and online exclusives.

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