Peet's Coffee
Day 9 after signup
The rare Jamaica Blue Mountain returns
Pour yourself a legendary cup.
Why it works
- Open with a customer endorsement to establish credibility before introducing the product.
- Explain the coffee’s provenance and tasting notes before the shopping prompt, giving readers a clear reason to consider it.
- Place secondary signup and quiz offers after the main product CTA so they support rather than compete with the launch.
How it is built
- Customer review
- Limited-release headline
- Coffee origin and tasting notes
- Primary shopping CTA
Email copy
★★★★★ “Peet’s Jamaica Blue Mountain magic Always look forward to the seasonal release of this blend. It’s bold, flavorful and absolutely delicious. Worth every penny. I’ve tried other roasters for their blue mountain, but nothing seems to come close to Peet’s.” ‑Will LIMITED RELEASE. ONLINE EXCLUSIVE. A Legend Returns Sometimes it pays to do things the old-fashioned way. When it comes to Jamaica Blue Mountain—our most premium coffee—it’s the only way. For a coffee to be certified as a true “Jamaica Blue Mountain,” it must be grown in the Blue Mountain region, at a certain altitude, in accordance with strict requirements. Born from rich soil, a tropical climate, and the cool mists of the Blue Mountain, then carefully roasted at our Alameda, Ca. roastery, our 2026 Jamaica Blue Mountain is ready to be savored. Bright and nutty, with notes of milk chocolate and ripe melon, a refined acidity, and an elegant vanilla finish—just one sip and you’ll taste why this legendary style of coffee is fiercely protected and widely revered. This rare, treasured coffee is available for a short time, exclusively on peets.com. Share it, gift it, just don’t miss it. A year is an awfully long time to wait. SHOP NOW Something Special Is Brewing Sign up for text messaging and save 15% off sitewide*, plus first dibs on Black Friday doorbusters, holiday sales, limited releases, and more delicious things to come. GET 15% OFF Find Your New Brew Find your new brew and get $10 off** your next order. The good thing about being a grown up: taking quizzes is actually fun. No wrong answers, just great brews. Exclusions apply. TAKE THE QUIZ *15% off for new text subscribers. Valid online only at www.peets.com for one week (7 days) after original date of issue. Discount taken in cart when your unique promo code is entered at checkout and purchase requirements are met (see confirmation text message for promo code). Valid for 15% off, excluding taxes, shipping and other fees. Code is single use and may only be used once per household. Limited to stock on hand. Cannot be combined with any other offers or discounts. Not valid in Peet's coffeebars, retail locations, or grocery stores. Does not apply to bundles, samplers, or Peet's eGift Cards. Additional exclusions may apply. No adjustments, transfers, substitutions, cash value, or rain checks. Non-negotiable. Entire order must be shipped to a single address and customer is responsible for shipping costs of returned merchandise. Peets.com purchases are not eligible for Peetnik Rewards points. Peet's reserves the right to modify or terminate this offer at any time without notice. By signing up by text, you consent to receive autodialed marketing texts (e.g., cart reminders) from Peet’s Coffee at the number used when signing up. Consent not a condition of purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg and data rates may apply. **$10 OFF AT PEETS.COM Valid online only at www.peets.com for one week (7 days) after original date of issue. Discount taken in cart when your promo code is entered at checkout and purchase requirements are met (see confirmation email for promo code). Valid for $10 off, excluding taxes and other fees. Code is single use and may only be used once per household. Limited to stock on hand. Cannot be combined with any other offers or discounts. Not valid in Peet's coffeebars, retail locations, or grocery stores. Does not apply to Peet's Cards (Gift Cards). Additional exclusions may apply. No adjustments, transfers, substitutions, cash value, or rain checks. Non-negotiable. Does not apply to expedited or international shipping options. Entire order must be shipped to a single address and customer is responsible for shipping costs of returned merchandise. Peets.com purchases are not eligible for Peetnik Rewards points. Peet's reserves the right to modify or terminate this offer at any time without notice. View on Web © 2026, Peet’s Coffee Inc. 1400 Park Aven