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Email examplesBrandsPeet's CoffeeSeasonal campaign

Peet's Coffee Halloween sale email

Peet's promotes a Halloween offer for 15% off sitewide and free shipping on qualifying orders, with an alternative discount for new subscriptions. It also highlights coffee blends and a limited-release roast.

Peet's Coffee

Day 0 after signup

Bag 15% off for Halloween 🖤🎃 (see terms)

No tricks, just sitewide treats.

Why it works

  • Tie the offer to a seasonal occasion with a playful headline, then make the discount and shipping threshold clear near the top.
  • After the main shopping prompt, feature specific products so readers have useful options beyond the promotion itself.

How it is built

  1. Seasonal offer headline
  2. Discount and shipping details
  3. Shopping call to action
  4. Coffee product highlights
Email copy

15% Off Peet’s Treats (No Tricks) Why should the kiddies have all the fun? This Halloween, stuff your cart with 15% off sitewide1, plus free shipping on orders $25+. Or save 15% on the first six shipments of a new subscription2. But hurry—these scary‑good savings won’t last long. Use code SPOOKY at checkout. SHOP NOW   ✨Conjure Up A Cup Or Two House Blend Costa Rica Colombia   Holiday Blend This year's Holiday Blend is crafted for connection. Two expressive Ethiopian coffees join Guatemala and Sumatra in a celebration of community. It's layered yet harmonious, and perfect for sharing. SHOP NOW November's Limited Release Sink your senses into sandalwood, tropical papaya, and enveloping sweet tobacco notes with November's limited release: Bali Blue Moon organic dark roast. SHOP BALI BLUE MOON   115% OFF ANY ITEMS AT PEETS.COM, VALID ONLINE ONLY 10/29/26 - 10/31/26. Offer valid online only at https://www.peets.com from 12:00AM PT on 10/29/26 through 11:59PM PT on 10/31/26 (“Promotion Period”). Use promo code SPOOKY at checkout. Get 15% off one-time purchases OR 2your first 6 shipment(s) of a new Peet's subscription. Discount taken in cart on order subtotal when promo code is entered and purchase requirements are met, excluding applicable taxes and shipping charges. Valid for multiple uses within the Promotion Period. If starting a new subscription, discount will apply to the first 6 subscription order(s) only and subsequent orders within the subscription will be charged at full price. Updating the subscription product or subscription quantity will cause the discount code to no longer apply. 3For existing subscribers, exclusive promotional discount for 15% off eligible merchandise can be added to existing subscriptions as a subscription add-on. Excludes gift subscriptions. For one-time add-ons to existing subscriptions, 15% discount will be automatically applied to add-ons ordered during the Promotion Period. To add items to your existing subscription, log into your Peet's account and then add your favorite Peet's products to your next shipment by selecting the 'one-time purchase' option (if applicable) and then clicking the 'Add This To My Order Scheduled For [DATE]' button. Then, to ensure that you receive your 15% discount off your one-time purchases, click the ‘SEND NOW’ button from your ‘My Subscriptions’ dashboard. Order must be placed by 10/31/26. Not valid at Peet’s retail coffeebars, Peet’s locations within airports, supermarkets, and other licensed locations. Not valid with the Peet's App, or at order.peets.com. Offer does not apply to coffee bundles or Peet's Cards (Gift Cards). Cannot be combined with any other offer or discount. Orders must be shipped to a single address and customer is responsible for shipping costs of returned merchandise. Limited to stock on hand. No rainchecks, adjustments, cash value, transfers, or substitutions. Non-negotiable. Not valid on prior purchases. Peets.com purchases are not eligible for Peetnik Rewards points. Peet's reserves the right to modify or terminate this offer at any time without notice. View on Web © 2026, Peet’s Coffee Inc. 1400 Park Avenue, Emeryville, CA 94608 View our Privacy Policy. You received this email at you@example.com Want to change how you receive these emails? You can Manage Preferences or Unsubscribe from this list.

Brand
Peet's Coffee
Industry
Ecommerce · Coffee
Type
Promotional
Email
Seasonal campaign
Sent
Day 0 after signup
Sent at
Thu, 11:00 AM UTC
From
Peet's Coffee <peetscoffee@info.peets.com>
Sent with
Iterable
Discount codeFree shipping

See this email for your brand

Try it
  • Limited-release feature
  • Promotion terms
  • Product grid
    All seasonal campaign email examples

    Breakdown

    Calls to action
    0 buttons, 30 links
    Length
    544 words · 2 min read
    Images
    23, incl. a GIF
    Layout
    Multi-column · Visual
    Voice
    Playful
    Language
    English
    Fonts
    Arial, Georgia
    Dark mode
    No custom styles

    Colors

    • #927036
    • #f4f1eb
    • #77716d
    Orange emailsLight emails

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