Peet's Coffee
Day 13 after signup
Veterans—get 20% off your order today (see terms)
Thank you for your service 🫡
Why it works
- Lead with appreciation before introducing the discount so the offer feels tied to the occasion.
- Explain the eligibility and verification steps alongside the offer to make the next action clear.
- Keep legal details after the main call to action so they are available without interrupting the message.
How it is built
- Gratitude headline
- Audience and offer
- Verification instructions
- Shopping call to action
Email copy
Thank You for Your Service Active service members and veterans, get 20% off* your order on peets.com today. It’s just a small token of our enormous gratitude for all you do. Shop your favorites, verify your status with ID.me at checkout, then share this offer with other vets. Valid 11/11 only. Not registered with ID.me? Verify your status here. SHOP ALL COFFEE *GET 20% OFF PEETS.COM FOR ACTIVE MILITARY & VETERANS, VALID ONLINE ONLY ON 11/11/26. Offer valid online only at https://www.peets.com from 12:00AM PT on 11/11/26 through 11:59PM PT on 11/11/26 (“Promotion Period”). After verifying via ID.me, unique one-time use promo code is automatically applied. Discount applied to one-time purchase OR your first order of a new Peet's subscription. Discount taken in cart on order subtotal when purchase requirements are met, excluding applicable taxes and shipping charges. If starting a new subscription, discount will apply to the first subscription order only and subsequent orders within the subscription will be charged at full price. Not valid at Peet’s retail coffeebars, Peet’s locations within airports, supermarkets, and other licensed locations. Not valid with the Peet's App or at order.peets.com. Offer does not apply to Peet's eGift Cards. Cannot be combined with any other order or product discounts. Orders must be shipped to a single address and customer is responsible for shipping costs of returned merchandise. Limited to stock on hand. No rainchecks, adjustments, cash value, transfers, or substitutions. Non-negotiable. Not valid on prior purchases. Peets.com purchases are not eligible for Peetnik Rewards points. Peet's reserves the right to modify or terminate this offer at any time without notice. For more info on ID.me verification, visit https://www.id.me View on Web © 2026, Peet’s Coffee Inc. 1400 Park Avenue, Emeryville, CA 94608 View our Privacy Policy. You received this email at you@example.com Want to change how you receive these emails? You can Manage Preferences or Unsubscribe from this list.