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Email examplesBrandsPeet's CoffeeProduct launch

Peet's Coffee limited-release announcement

Peet's spotlights the return of Bali Blue Moon as a November limited release, with links to shop the roast and related coffees. It also promotes subscriptions, a free mug offer, and a discount for new text subscribers.

Peet's Coffee

Day 4 after signup

Welcome back Bali Blue Moon 🌖

Our November limited release.

Why it works

  • Lead with the limited availability and a sensory description so readers quickly understand what makes the featured product worth exploring.
  • Keep shopping links close to the product description, then use later sections for secondary offers and related products.
  • Separate detailed offer terms from the main promotional copy so the email stays easy to scan.

How it is built

  1. Limited-release headline
  2. Featured coffee description
  3. Shopping links
  4. Subscription promotion
Email copy

NOVEMBER'S LIMITED RELEASE Our beloved bold organic dark roast, Bali Blue Moon, has hit the shelves once again for the month of November only. Masterfully wet-hulled, expertly roasted, and thoroughly mug-worthy—there’s a reason we keep bringing back this deliciously singular coffee to our limited release rotation. EXPLORE BALI BLUE MOON SHOP ALL COFFEE   Bali Blue Moon is part of our Small Batch Series Lucky Peet’s Small Batch Series subscribers, get ready—you’ll receive Bali Blue Moon as November’s shipment. Not a subscriber? Sign up today and taste what you’ve been missing. LEARN MORE   Free Mug with Curated Subscription Get a free mug* when you purchase a curated subscription. No code needed. Online only. Limited to stock on hand. SUBSCRIBE NOW Something Special Is Brewing Sign up for text messaging and get 15% off sitewide**, plus first dibs on Black Friday doorbusters, holiday sales, limited releases, and more delicious things to come. GET 15% OFF   FREE SHIPPING ON ORDERS $49+ Top Picks from the Indo‑Pacific Bali Blue Moon Aged Sumatra New Guinea Highlands *FREE MUG WITH CURATED SUBSCRIPTION. Get a free mug with a qualifying curated subscription purchase. Valid only on your first shipment of a new curated subscription. Once qualifying curated subscription is added to cart, free mug can be claimed in checkout. Offer is valid for only one free mug per customer. Subsequent mugs within the order will be charged at full price. Free mug varies by the curated subscription purchased. All Peet’s subscriptions can be paused or canceled at any time. Discount taken in checkout. Limited to stock on hand. No rain checks. Not redeemable for cash or cash equivalent. Nontransferable. No adjustments to previous purchases. Offer is not valid in stores and does not apply to non-curated subscriptions, one-time orders or Peet's Cards. Cannot be combined with any other offer or discount. Entire order must be shipped to a single address and customer is responsible for shipping costs of returned merchandise. Product exclusions may apply. Peets.com purchases are not eligible for Peetnik Rewards points. Peet's Coffee reserves the right to modify or terminate this offer at any time without notice. **15% off for new text subscribers. Valid online only at www.peets.com for one week (7 days) after original date of issue. Discount taken in cart when your unique promo code is entered at checkout and purchase requirements are met. Valid for 15% off, excluding taxes, shipping and other fees. Code is single use and may only be used once per household. Limited to stock on hand. Cannot be combined with any other offers or discounts. Not valid in Peet's coffeebars, retail locations, or grocery stores. Does not apply to bundles, samplers, or Peet's eGift Cards. Additional exclusions may apply. No adjustments, transfers, substitutions, cash value, or rain checks. Non-negotiable. Entire order must be shipped to a single address and customer is responsible for shipping costs of returned merchandise. Peets.com purchases are not eligible for Peetnik Rewards points. Peet's reserves the right to modify or terminate this offer at any time without notice. By signing up by text, you consent to receive autodialed marketing texts (e.g., cart reminders) from Peet’s Coffee at the number used when signing up. Consent not a condition of purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg and data rates may apply. View on Web © 2026, Peet’s Coffee Inc. 1400 Park Avenue, Emeryville, CA 94608 View our Privacy Policy. You received this email at you@example.com Want to change how you receive these emails? You can Manage Preferences or Unsubscribe from this list.

Brand
Peet's Coffee
Industry
Ecommerce · Coffee
Type
Promotional
Email
Product launch
Sent
Day 4 after signup
Sent at
Mon, 12:42 PM UTC
From
Peet's Coffee <peetscoffee@info.peets.com>
Sent with
Iterable
Product gridFree shipping

See this email for your brand

Try it
  • Text signup offer
  • Related coffee picks
  • Offer terms and footer
  • All product launch email examples

    Breakdown

    Calls to action
    0 buttons, 26 links
    Length
    602 words · 3 min read
    Images
    18
    Layout
    Multi-column · Visual
    Voice
    Friendly
    Language
    English
    Fonts
    Arial, Georgia
    Dark mode
    No custom styles

    Colors

    • #d86072
    • #f4f1eb
    • #77716d
    • #34212d
    • #010201
    Red emailsLight emails

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