In the order they arrived, from the first email after signup.
How often, when and how Blue Bottle emails its subscribers, measured from every email we received.
Every email Blue Bottle sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 5
2 days later
Day 7
2 days later
Day 9
2 days later
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Blue Bottle after signing up: sale / discount, account verification and welcome emails.
33% of its emails arrived on the day we signed up, it sends with Iterable, its designs lean black & white and 57% of its emails use discount code.
Its subject lines run about 47 characters.