Day 0
Day 2
Sequence · 2 emails over 2 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
How often, when and how Onyx Coffee Lab emails its subscribers, measured from every email we received.
Every email Onyx Coffee Lab sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 7
5 days later
Day 9
2 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Onyx Coffee Lab after signing up, mostly product launch, welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, it sends with Klaviyo, its designs lean orange and red on dark backgrounds and 60% of its emails use single cta.
Its subject lines run about 28 characters.