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Email examplesBrandsCarters

Carters email examples

Ecommerce·Children's apparel·carters.com
Emails
17
Sequence
1
Typical send day
Day 7
Subject length
34 characters
Sending platform
SendGrid

All Carters emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 7
Day 10

Sequence · 3 emails over 10 days

Carters welcome series

Clone

💙 20% off just for you

CartersSale / discount
Remix

⏰ Today online only - $7+ PJs

CartersSale / discount
Remix

Extra 20% off* online on $50+ ‼️

CartersSale / discount
Remix

Extra 20% off* $50+ w/ code: LAYERUP 🚨

CartersSale / discount
Remix

Code: LAYERUP 🔓 Extra 20% off $50+

CartersSale / discount
Remix

LIMITED TIME: 50% off PJs & more ✨

CartersSale / discount
Remix

Ends soon ‼️ 50% off PJs, sets & more

CartersSale / discount
Remix

50% off + FREE shipping on ALL orders 🌟

CartersSale / discount
Remix

Buy 1, get 2 FREE: Denim, lounge & more👖

CartersSale / discount
Remix

TODAY ONLY - 60% off online 🩵

CartersSale / discount
Remix

(Early) Black Friday: Up to 60% off 🖤

CartersSeasonal campaign
Remix

OshKosh® Reissued │ 80s & 90s favorites are back 💙

CartersProduct launch
Remix

Fleece PJs starting at $8 💙

CartersSeasonal campaign
Remix

Up to 60% off Black Friday preview ✔️

CartersSeasonal campaign
Remix

Carters email marketing facts

How often, when and how Carters emails its subscribers, measured from every email we received.

Emails captured
17 emails
Received
Oct 1, 2026 to Oct 16, 2026
Automated sequences
1
First week after signup
6 emails
First 30 days
17 emails
Sending frequency
about 7.5 emails a week
Busiest send day
Thursday (29%)
Typical send time
Around 3 PM UTC
Subject line length
34 characters (median)
Emoji in subject lines
94%
Preview text set
100%
Discount codes
35%
Sending platform
SendGrid

The first 30 days after signup

Every email Carters sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Ready. Set. Glow. ✨WelcomeWelcome
    • 💙 20% off just for youSale / discountSale / discount
  2. Day 2

    2 days later

    • ⏰ Today online only - $7+ PJsSale / discountSale / discount
  3. Day 4

    2 days later

    • Extra 20% off* online on $50+ ‼️Sale / discountSale / discount
  4. Day 5

    • Extra 20% off* $50+ w/ code: LAYERUP 🚨Sale / discountSale / discount
    • Code: LAYERUP 🔓 Extra 20% off $50+Sale / discountSale / discount
  5. Day 7

    2 days later

    • PSA: Your 20% off is waiting...Activation nudgeActivation nudge
    • LIMITED TIME: 50% off PJs & more ✨Sale / discountSale / discount
    • Ends soon ‼️ 50% off PJs, sets & moreSale / discountSale / discount
  6. Day 9

    2 days later

    • 50% off + FREE shipping on ALL orders 🌟Sale / discountSale / discount
  7. Day 10

    • Buy 1, get 2 FREE: Denim, lounge & more👖Sale / discountSale / discount
    • ❗Don’t miss your 20% OFF offerActivation nudgeActivation nudge
    • TODAY ONLY - 60% off online 🩵Sale / discountSale / discount
  8. Day 12

    2 days later

    • (Early) Black Friday: Up to 60% off 🖤Seasonal campaignSeasonal campaign
  9. Day 13

    • OshKosh® Reissued │ 80s & 90s favorites are back 💙Product launchProduct launch
  10. Day 14

    • Fleece PJs starting at $8 💙Seasonal campaignSeasonal campaign
    • Up to 60% off Black Friday preview ✔️Seasonal campaignSeasonal campaign

Carters' email subject lines

Every subject line and preview text, in the order they arrived.

  1. Ready. Set. Glow. ✨Made for their brightest momentsWelcome·Oct 1, 2026
  2. 💙 20% off just for youWe miss you — come back & shop!Sale / discount·Oct 1, 2026
  3. ⏰ Today online only - $7+ PJsShop sleepworthy faves & dream-ready styles!Sale / discount·Oct 4, 2026
  4. Extra 20% off* online on $50+ ‼️Use code: LAYERUP & save on Little Planet, Otter Ave & Skip Hop!Sale / discount·Oct 5, 2026
  5. Extra 20% off* $50+ w/ code: LAYERUP 🚨Shop online to save on Little Planet, Otter Ave & Skip Hop!Sale / discount·Oct 6, 2026
  6. Code: LAYERUP 🔓 Extra 20% off $50+Online only: Includes Little Planet, Otter Ave & Skip Hop!Sale / discount·Oct 7, 2026
  7. PSA: Your 20% off is waiting...Don’t miss out! Come back & shop with usActivation nudge·Oct 8, 2026
  8. LIMITED TIME: 50% off PJs & more ✨From playtime to bedtime, find fits that work for fall!Sale / discount·Oct 8, 2026
  9. Ends soon ‼️ 50% off PJs, sets & morePrep for fall with all the essentials!Sale / discount·Oct 9, 2026
  10. 50% off + FREE shipping on ALL orders 🌟LIMITED TIME ONLY - Save on PJs, sets & more!Sale / discount·Oct 10, 2026
  11. Buy 1, get 2 FREE: Denim, lounge & more👖Shop soft knit sets, cozy PJs, & select styles!Sale / discount·Oct 11, 2026
  12. ❗Don’t miss your 20% OFF offerLast chance to save when you shopActivation nudge·Oct 11, 2026
  13. TODAY ONLY - 60% off online 🩵Explore 100+ fall styles (includes clearance)!Sale / discount·Oct 12, 2026
  14. (Early) Black Friday: Up to 60% off 🖤From baby to big kid… find play-ready fits for all ages!!Seasonal campaign·Oct 13, 2026
  15. OshKosh® Reissued │ 80s & 90s favorites are back 💙& Save $10 on outerwear essentialsProduct launch·Oct 14, 2026
  16. Fleece PJs starting at $8 💙Plus, up to 60% off Black Friday Preview!Seasonal campaign·Oct 15, 2026
  17. Up to 60% off Black Friday preview ✔️Explore soft knit sets, tops, bottoms & more!!Seasonal campaign·Oct 16, 2026

Carters' email strategy at a glance

We captured 17 emails from Carters after signing up, mostly sale / discount, seasonal campaign and activation nudge emails. They form 1 automated sequence you can follow day by day.

12% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean red and teal and 35% of its emails use discount code.

Its subject lines run about 34 characters.

Brand colors in its emails

  • #444444
  • #ffffff
  • #e04037
  • #008aad

Send emails like Carters', for your brand

Clone Carters' sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Carters' emails have in common

Styles

Discount code35%Product grid35%Free shipping6%Countdown6%

Colors

Red76%Teal6%

Sending platforms

SendGrid100%

Compare these emails across brands

  • Sale / discount email examples1657
  • Seasonal campaign email examples404
  • Activation nudge email examples591
  • Welcome email examples1411
  • Product launch email examples403

Similar Children's apparel brands

  • The Children's Place44 emails
  • Parade76 emails
  • Urban Outfitters64 emails
  • Anthropologie59 emails
  • Christianity.com53 emails
  • Uniqlo53 emails
  • Missouri Star Quilt Co47 emails
  • Wineenthusiast39 emails

Frequently asked questions

What email platform does Carters use?

Carters' emails in this gallery were sent with SendGrid, detected from their delivery headers.

How many emails does Carters send after signup?

We captured 17 emails from Carters across 1 sequence, 12% of them on the day we signed up.

Does Carters send a welcome email?

Yes. Carters sent a welcome email. Open it above to see the subject line, preview text and full design.

How often does Carters send emails?

Carters sent about 7.5 emails a week over the time we were subscribed, with 6 emails in the first week after signup.

When does Carters send its emails?

29% of Carters' emails arrived on a Thursday, its busiest day, and the typical email arrived around 3 PM UTC.

What kind of emails does Carters send?

Of the emails we captured: 82% promotional and 18% lifecycle.