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Email examplesBrandsCartersProduct launch

OshKosh B'gosh reissued collection launch email

Introduces a reissued collection of 80s and 90s-inspired OshKosh styles, with a prompt to shop. It also highlights clearance markdowns and an outerwear savings offer.

Carters

Day 13 after signup

OshKosh® Reissued │ 80s & 90s favorites are back 💙

& Save $10 on outerwear essentials

Why it works

  • Lead with the collection's defining hook—in this case, a nostalgic return—to make the launch immediately distinctive.
  • Place the shopping call to action before secondary offers so the new collection remains the main focus.
  • Keep eligibility details and legal terms in the footer, separate from the concise promotional message.

How it is built

  1. Nostalgic collection intro
  2. Shop collection CTA
  3. Clearance offer block
  4. Audience category links
  5. Offer terms and footer
Email copy

Nostalgic looks that last. OshKosh® reissued fits with throwback prints & silhouettes just in time for the season. Shop Now JUST FOR YOU UP TO 70% OFF* CLEARANCE New Markdowns Added Baby Girl Baby Boy Toddler Girl Toddler Boy Girl Boy       ©2026 carter's inc. | Store Locator | Contact Us | Privacy Policy | View Online *EXCLUSIONS & DISCLAIMERS $10 OFF OUTERWEAR: Savings based on original ticketed price. Select styles. UP TO 70% OFF CLEARANCE: Savings based on MSRP or original ticketed price. Coupon valid for one-time use only. Cannot be combined, copied, transferred or sold. Valid for merchandise only, not valid on gift card purchases, gift services, applicable taxes, shipping and handling charges, previous purchases or redeemable for cash. Consumer pays sales tax. Coupon discount will be applied as a percentage or dollar off each item in transaction. You will receive the price paid (after discount) on all returns or exchanges. We reserve the right to modify or discontinue this offer at any time without notice. Void where prohibited.  Rewards are not legal tender and will expire on the expiration date listed on the certificate. No cash back. Carter's reserves the right to modify or discontinue this offer at any time. Void where prohibited. *Exclusions apply. See  Terms & Conditions for details. Available rewards and points subject to change based on account activity. Privacy Policy
 Carter's values its customers and respects their privacy. View our Privacy Policy. Terms & Conditions
 View our Terms & Conditions Unsubscribe
 To unsubscribe from our email list, just click here. ©2026 carter's inc., 3438 Peachtree Rd Ne #1800 Atlanta, Georgia 30326 US

Brand
Carters
Industry
Ecommerce · Children's apparel
Type
Promotional
Email
Product launch
Sent
Day 13 after signup
Sent at
Wed, 3:14 PM UTC
From
carter's <carters.email@marketing.carters.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Calls to action
0 buttons, 55 links
Length
259 words · 1 min read
Images
22, incl. a GIF
Layout
Multi-column · Visual
Language
English
Fonts
League Spartan, Arial
Dark mode
No custom styles

Colors

  • #e04037
  • #ffffff
  • #444444
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