Day 0
Day 1
Day 5
Sequence · 3 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 5 days
How often, when and how Athleta emails its subscribers, measured from every email we received.
Every email Athleta sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 5
2 days later
Day 9
4 days later
Day 10
Day 13
3 days later
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Athleta after signing up, mostly sale / discount, welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up and all of its emails use single cta.
Its subject lines run about 20 characters.