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Email examplesBrandsTuft & NeedleAbandoned cart

Tuft & Needle abandoned cart reminder

The email nudges the recipient to reconsider a mattress and highlights a 20% discount. The main email content is not visible in the provided body.

Tuft & Needle

Day 1 after signup

Still thinking about that mattress?

It's now 20% off!

Why it works

  • A conversational question makes the reminder feel like a continuation of the shopper’s decision rather than a generic campaign.
  • Pairing the reminder with a clear discount gives the recipient a concrete reason to reconsider.

How it is built

  1. Browser fallback notice
  2. Mattress reminder prompt
  3. Discount offer preview
Email copy

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Brand
Tuft & Needle
Industry
Ecommerce · Bedding and mattresses
Type
Lifecycle
Email
Abandoned cart
Sent
Day 1 after signup
Sent at
Mon, 2:00 PM UTC
From
Tuft & Needle <mail@news.tuftandneedle.com>
Sent with
SendGrid
All abandoned cart email examples

Breakdown

Calls to action
0 buttons, 18 links
Length
8 words · Under a minute
Images
17

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Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Tahoma, Helvetica
Dark mode
Custom dark styles

Colors

  • #387882
  • #ffffff
  • #2b2823
Teal emailsLight emails

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