Zoho Campaigns's pricing page
Captured from zoho.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Zoho Campaigns plan should you choose?
Start here
Forever Free
Small teams testing Zoho Campaigns or sending basic newsletters. It is the first tier to check when you only need the core Zoho Campaigns workflow. Watch for: Limited templates and lower monthly email volume
Public price
$0
Up to 2,000 contacts and 6,000 emails/month.
Main upgrade
Standard
Teams that want unlimited emails with basic segmentation and workflows. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Professional is needed for advanced segmentation and ecommerce workflows
Public price
From $4/mo
Contact-based; starts at ~$4/mo for 500 contacts, ~$49/mo for 10,000 contacts. Annual billing saves ~25%.
High-volume or advanced
Pay As You Go
Infrequent senders or seasonal campaigns. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Less suitable for always-on lifecycle automation
Public price
From $6 per 250 credits
Buy email credits in tiers (e.g., 250 credits for $6, 100,000 credits for $750); no monthly subscription.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Small Zoho user with 2,000 contacts
Zoho Campaigns: Forever Free can cover 6,000 monthly emails.. Sequenzy: Better when SaaS lifecycle sequences become the main workflow.. Zoho Campaigns is a strong low-cost start inside the Zoho ecosystem.
Ecommerce marketer needing cart follow-ups
Zoho Campaigns: Professional is the realistic tier.. Sequenzy: More SaaS-oriented than ecommerce-oriented.. Zoho Professional is the feature threshold for behavior-based ecommerce email.
Seasonal sender
Zoho Campaigns: Pay-as-you-go credits can avoid monthly subscription waste.. Sequenzy: Built for recurring lifecycle programs.. Credits help if your email program is bursty rather than continuous.
What to watch for
Standard and Professional public prices depend on the contact slider and region.
Dedicated IPs and SMS are add-ons.
Accounts can be automatically upgraded if syncs exceed purchased contact limits.
Zoho Campaigns pricing is strongest inside the Zoho stack
Zoho Campaigns is easy to justify if your team already uses Zoho CRM, Zoho Forms, or the broader Zoho suite. The free plan is practical, Standard removes the email-volume ceiling, and Professional is where advanced behavior and ecommerce features become meaningful.
The tradeoff is focus. Zoho Campaigns is a general email marketing product, while Sequenzy is built around SaaS lifecycle journeys.
The strongest case for Zoho Campaigns is ecosystem leverage. If contact data already lives in Zoho CRM and your team uses Zoho Forms or other Zoho apps, the low price and familiar stack can be compelling. Standard is the point where unlimited emails make the product more useful for normal marketing. Professional is the right tier to inspect when advanced segmentation, scoring, ecommerce follow-ups, dynamic content, and send-time optimization matter.
The caution is that ecosystem fit is not the same as lifecycle fit. A SaaS team may still need product-event triggers, billing state, onboarding content, and retention logic that sits outside a general campaign product. Compare the Zoho Campaigns alternatives and the Zoho Campaigns comparison before choosing it only because it is inexpensive.
Zoho Campaigns vs Sequenzy
Choose Zoho Campaigns when ecosystem fit and low-cost general email marketing matter most. Choose Sequenzy when the email program is about SaaS activation, onboarding, retention, and product-led lifecycle strategy.
Zoho Campaigns is the pragmatic choice for Zoho-first businesses sending general campaigns. Sequenzy is the pragmatic choice when email needs to follow SaaS user behavior and revenue lifecycle events.
Zoho Campaigns vs Sequenzy
How Zoho Campaigns compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
Zoho Campaigns is compelling for Zoho-first teams and cost-conscious marketers. Sequenzy is a better fit when the buying reason is SaaS lifecycle strategy, not general email marketing inside a broad business software suite.
FAQ
Sources checked · Jun 17, 2026