Zoho CampaignsvsBrevo

Zoho Campaigns vs Brevo

Zoho ecosystem vs unlimited contacts

TL;DR

Zoho Campaigns and Brevo are both affordable alternatives to Mailchimp. Zoho shines if you use Zoho CRM. Brevo charges per email (not per contact), which can be cheaper for large lists with low email frequency. Both offer good value, but in different ways.

Key Differences

The main things that set these tools apart

Pricing Model
Brevo wins

Brevo charges per email sent with unlimited contacts. Zoho charges per subscriber. For large lists you email occasionally, Brevo is cheaper. For smaller, highly engaged lists, the costs are similar. At 10k contacts with 20k emails/month, Brevo costs $25 vs Zoho's $40.

CRM Integration
Zoho Campaigns wins

Zoho Campaigns has native, deep integration with Zoho CRM. Contact sync, deal tracking, and lead scoring work seamlessly. Brevo has its own basic sales CRM but cannot match the depth of Zoho's ecosystem. For CRM-driven marketing, Zoho wins.

Transactional Email
Brevo wins

Brevo includes transactional email in the platform. Zoho requires a separate product (ZeptoMail) for transactional email. For unified marketing and transactional email, Brevo is simpler.

WhatsApp and Chat
Brevo wins

Brevo includes WhatsApp marketing and live chat natively. Zoho requires separate products (Zoho SalesIQ for chat). For multichannel messaging beyond SMS, Brevo is more comprehensive out of the box.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$40/month

Standard plan with automation, 240+ templates

Visit Zoho Campaigns
Brevo
$25/month

Starter plan with 20,000 emails/month, unlimited contacts

Visit Brevo
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, AI generation, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
Brevo
Sequenzy
Email & Design
Email builder
Good drag-and-drop
Good drag-and-drop
Visual builder
Email templates
240+ templates
Good library
Component library
A/B testing
Transactional email
Via ZeptoMail
Built-in
Built-in
CRM & Contacts
CRM integration
Native Zoho CRM
Basic sales CRM
Stripe CRM
Contact management
Advanced with Zoho
Unlimited contacts
Subscriber management
Lead scoring
Via Zoho CRM
Basic
Stripe-based
Contact profiles
Detailed with CRM
Good
Subscription-aware
Multichannel
SMS marketing
Built-in
WhatsApp marketing
Live chat
Via Zoho SalesIQ
Built-in
Landing pages
Basic
Basic builder
Pricing Model
Pricing basis
Per subscriber
Per email sent
Per subscriber
Free plan
2,000 contacts
300 emails/day
14-day trial
Unlimited contacts
Price at 10k contacts
~$40/month
$25/month (20k emails)
$49/month

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Businesses using Zoho CRM
  • Teams wanting deep CRM-email integration
  • Companies in the Zoho ecosystem
  • Organizations needing lead scoring and deal tracking
  • Businesses with engaged, smaller lists
Choose Brevo if you...
  • Large lists with infrequent emailing
  • Businesses needing transactional + marketing email
  • Companies wanting WhatsApp marketing
  • Teams needing built-in live chat
  • Budget-focused organizations with many contacts
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting AI-generated email content

When to Consider Sequenzy Instead

SaaS Focus

Neither Zoho nor Brevo is built for SaaS. Sequenzy offers Stripe integration with automation based on subscriptions, trials, and MRR. Software businesses get features that matter for their model.

AI Email Generation

Sequenzy generates entire email sequences with AI based on your product and goals. Both Zoho and Brevo require you to write and design everything manually.

Simpler Pricing for SaaS

At $49/mo for 10k subscribers (with 300k emails/month), Sequenzy offers straightforward pricing. No tracking email volume like Brevo or managing multiple Zoho products.

Try Sequenzy Free

Overview

Zoho Campaigns and Brevo (formerly Sendinblue) are both affordable alternatives to pricier platforms like Mailchimp. They take different approaches: Zoho excels at CRM integration while Brevo offers unlimited contacts with per-email pricing. See our Brevo comparison for more context.

Your choice depends on whether CRM integration or pricing flexibility matters more.

Pricing Model Difference

Zoho Campaigns charges per subscriber. At 10,000 contacts, expect around $40/month with unlimited emails.

Brevo charges per email sent and allows unlimited contacts. At 20,000 emails/month, Brevo costs $25/month regardless of list size.

For large lists you email infrequently, Brevo can be significantly cheaper. For smaller, highly engaged lists, the costs are comparable.

CRM Integration

If you use Zoho CRM, Zoho Campaigns is the clear winner. The native integration provides:

  • Bidirectional contact sync
  • Campaign engagement tracked on CRM records
  • Lead scoring based on email behavior
  • Deal-based segmentation

Brevo has its own basic sales CRM, but it is not in the same league as Zoho CRM. Brevo integrates with external CRMs via connectors, but not as seamlessly as Zoho's native integration.

Transactional Email

Brevo handles transactional email and marketing email together in one platform. Password resets, order confirmations, and marketing campaigns all live in the same place.

Zoho separates transactional email into ZeptoMail, a different product with separate pricing. For unified email, Brevo is simpler.

Multichannel Messaging

Brevo includes SMS, WhatsApp marketing, and live chat in one platform. Zoho Campaigns has SMS, but WhatsApp and chat require separate Zoho products (Zoho SalesIQ).

If you want multichannel messaging out of the box, Brevo offers more without extra products.

When Each Platform Shines

Choose Zoho Campaigns when: You use Zoho CRM. You want deep CRM-email integration. You prefer per-subscriber pricing predictability. You are already in the Zoho ecosystem.

Choose Brevo when: You have a large list but email infrequently. You need transactional and marketing email together. You want WhatsApp and live chat included. You prefer paying per email sent.

For SaaS Companies

Neither platform is specifically designed for SaaS. Both lack subscription-aware automation and Stripe integration. If you are building software and want email that understands your billing data, Sequenzy is designed for that use case with Stripe integration.

Frequently Asked Questions

It depends on your list size and email frequency. At 10,000 contacts with moderate emailing (2-4 times/month), Brevo costs around $25 vs Zoho's $40. For larger lists with low email frequency, Brevo's per-email pricing is cheaper. For smaller, highly engaged lists, the difference narrows.

Yes, natively. Zoho Campaigns has deep, built-in integration with Zoho CRM including bidirectional contact sync, campaign tracking in CRM records, and lead scoring. This is Zoho Campaigns' biggest advantage over Brevo.

Yes, Brevo includes a basic sales CRM. It is functional for small teams but not as sophisticated as Zoho CRM. If CRM features matter, Zoho's ecosystem is more comprehensive.

Brevo includes transactional email in the main platform. Zoho requires ZeptoMail, a separate product. For unified transactional and marketing email, Brevo is simpler.

Yes, both Zoho Campaigns and Brevo include SMS marketing. Brevo also adds WhatsApp marketing, which Zoho lacks.

No, Zoho Campaigns charges per subscriber. Brevo allows unlimited contacts and charges per email sent. For very large lists you email occasionally, Brevo's model is more cost-effective.

Both are good for small businesses. Zoho Campaigns has a more generous free plan (2,000 contacts). Brevo's free plan allows 300 emails/day to unlimited contacts. If you use Zoho CRM, choose Zoho Campaigns. Otherwise, compare based on your list size and email frequency.

Neither is ideal for SaaS. Both lack subscription-specific features like trial conversion flows or MRR-based segmentation. SaaS companies should consider Sequenzy for Stripe integration.

Export your contacts from Brevo. Import into Zoho Campaigns and map contact attributes. Rebuild automations in Zoho's workflow builder. If you use Zoho CRM, set up the native integration. Note that you will move from per-email to per-subscriber pricing.

Export your mailing lists from Zoho Campaigns. Import into Brevo as contacts. Rebuild automations in Brevo's workflow builder. Set up transactional email if needed. Note that Brevo charges per email, not per contact, which may save money for large lists.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com