Overview

Zoho Campaigns and Mailchimp both offer solid email marketing capabilities, but they target different priorities. Zoho Campaigns delivers good value with strong CRM integration. Mailchimp offers superior design tools at a higher price. See our Mailchimp comparison for more context.

For businesses already invested in the Zoho ecosystem, Zoho Campaigns is the natural choice. For everyone else, the decision comes down to budget versus design quality.

The Price Difference

At 10,000 contacts, Zoho Campaigns costs roughly $40/month while Mailchimp costs $100/month. That is 60% savings with Zoho. For small businesses, that difference funds other marketing activities.

Zoho's free plan also covers 2,000 contacts compared to Mailchimp's 500. For startups just getting started, Zoho offers more runway before you need to pay.

Zoho Ecosystem Advantage

If you use Zoho CRM, choosing Zoho Campaigns is straightforward. The native integration provides:

• Bidirectional contact sync
• Campaign engagement tracked on CRM records
• Lead scoring based on email behavior
• Deal-based segmentation

Mailchimp integrates with Zoho CRM through third-party connectors, but the experience is not as seamless.

Design and User Experience

Mailchimp wins on design. The interface feels more modern and intuitive. Email templates look better without customization. The drag-and-drop builder is more refined.

Zoho Campaigns is functional but dated. You can build effective emails, but it takes more effort to make them look polished.

Marketing Features

Mailchimp includes landing pages, social ads, and social posting in one platform. Zoho spreads these across separate products: Zoho Social for social media, Zoho Sites for landing pages. If you want everything in one place, Mailchimp is more convenient.

When Each Platform Shines

Choose Zoho Campaigns when: You use Zoho CRM. You need solid email marketing at a lower cost. You value ecosystem integration over design polish. You want a generous free plan to start.

Choose Mailchimp when: You prioritize design quality and modern UX. You want landing pages and social ads built-in. You value polished templates and easy-to-use tools.

For SaaS Companies

Neither platform is built for SaaS specifically. Both lack subscription-aware automation and Stripe integration. If you are building software and want email that understands your billing data, Sequenzy is designed for that use case with Stripe integration.