Pricing at Every Scale
| Contacts | Sequenzy | MailerLite (Growing) | MailerLite (Advanced) | Notes |
|---|---|---|---|---|
| 500 | Free (2.5k emails) | Free (1k subs/12k) | N/A | Both have free tiers |
| 2,500 | $19/mo (15k emails) | ~$25/mo | ~$35/mo | Sequenzy is cheaper |
| 5,000 | $29/mo (30k emails) | ~$32/mo | ~$50/mo | Sequenzy $3/mo less |
| 10,000 | $49/mo (60k emails) | ~$50/mo | ~$73/mo | About the same |
| 25,000 | $99/mo (120k emails) | ~$100/mo | ~$140/mo | About the same |
| 50,000 | $199/mo (300k emails) | ~$175/mo | ~$250/mo | Sequenzy $24/mo more |
| 100,000 | $399/mo (600k emails) | ~$330/mo | ~$440/mo | Sequenzy $69/mo more |
Sequenzy prices assume about 4 emails per contact per month (a weekly send). Contacts are unlimited on every plan; you pay for email volume, so check the pricing page for your own sending.
Note: MailerLite Growing Business includes core features. Advanced adds Facebook integration, AI assistant, promotion pop-ups, and more. Sequenzy includes ALL features on all plans including transactional email, AI generation, STO, and revenue attribution.
Key pricing insight: The prices are remarkably similar. The decision shouldn't be about cost - it's about whether you're a SaaS company (choose Sequenzy) or a content creator/small business (choose MailerLite).
Who Should Use Each Platform
Choose Sequenzy if you are:
- A SaaS founder who bills through Stripe, Paddle, or Polar
- A developer who needs transactional + marketing email in one platform
- Someone who wants AI to generate complete email sequences
- Focused on revenue attribution - connecting emails to MRR impact
- Building subscription-aware automations (trial expiry, churn prevention)
Choose MailerLite if you are:
- A blogger, newsletter creator, or content business
- Someone who needs landing pages and a website builder
- Selling digital products (ebooks, courses, downloads)
- A small business that wants unlimited email sends
- Looking for the most generous free tier to start
Either platform works if you:
- Need basic email marketing automation
- Want a visual drag-and-drop email editor
- Need segmentation and A/B testing
- Want affordable pricing under $100/mo
Best Fit by Use Case
Best MailerLite alternative for SaaS onboarding
Sequenzy is the better fit when onboarding depends on signup events, trial timing, billing state, and transactional sends. MailerLite can run simple welcome automations, but SaaS onboarding needs product context. Use SaaS onboarding templates, user activation templates, and best email tools for SaaS onboarding to plan the flow.
Best MailerLite choice for bloggers and content businesses
MailerLite is the better choice when landing pages, website publishing, simple automations, and unlimited sends matter more than transactional email. Bloggers, content businesses, and small creators get a simpler toolkit. See newsletter templates, newsletter subject lines, and newsletter writer email tools.
Best MailerLite alternative for subscription revenue attribution
Sequenzy is stronger when the team needs to see which emails affect trials, upgrades, churn, or MRR. MailerLite is affordable, but it is not designed around subscription metrics. Compare best email tools with revenue attribution and subscription business email tools before deciding.
Real Setup Time
| Task | Sequenzy | MailerLite |
|---|---|---|
| Account creation | 2 minutes | 5 minutes |
| First campaign sent | 15 minutes | 15 minutes |
| Stripe integration | 5 minutes | N/A (basic only) |
| Transactional email setup | 20 minutes | N/A (need MailerSend) |
| Full onboarding sequence | 30 min (AI) | 2–3 hours (manual) |
| Landing page | N/A | 30 minutes |
| Domain authentication | 10 min + DNS | 10 min + DNS |
| Full production setup | 1–2 hours | 1–2 hours |
Both platforms are fast to set up for their respective use cases. Sequenzy is faster for SaaS-specific workflows (AI generates sequences, Stripe integration is automatic). MailerLite is faster for content creators (landing pages and website builder are ready to use).
How to Migrate from MailerLite to Sequenzy
Step 1: Export Your Contacts
In MailerLite, go to Subscribers and export as CSV. Include all custom fields, groups, and segments. Download your subscriber data with all attributes.
Step 2: Export Email Templates (Optional)
If you have email templates you want to keep, screenshot them for reference. You'll recreate them in Sequenzy's editor or use AI to generate new, optimized versions.
Step 3: Import into Sequenzy
Use Sequenzy's CSV import to bring in your contacts. Map MailerLite custom fields to Sequenzy subscriber attributes. Tags and groups transfer as tags.
Step 4: Connect Stripe
Link your Stripe account (or Paddle/Polar) to Sequenzy for automatic subscription data sync. This is the biggest upgrade from MailerLite - MRR tracking, churn signals, and revenue attribution that MailerLite can't provide.
Step 5: Recreate or AI-Generate Sequences
Instead of manually recreating MailerLite automations, use Sequenzy's AI to generate new sequences. Describe your goals and audience, and AI creates the full email flow.
Step 6: Set Up Transactional Email
If you were using MailerSend alongside MailerLite, consolidate into Sequenzy. Point your app's transactional email triggers to Sequenzy's API. One platform, one bill.
Step 7: Handle Landing Pages Separately
Sequenzy's landing page builder covers publishing and custom domains, but if you need MailerLite's larger template library or website builder, consider pairing with Carrd or Webflow.
Migration timeline: 2–4 hours for most teams. The main overhead is handling landing pages separately and recreating automations (AI makes this fast).
When should you choose Sequenzy?
1. You're Building a SaaS Product
MailerLite is built for small businesses, bloggers, and creators. Sequenzy is built for SaaS founders. If your business runs on recurring subscriptions and you need to sync with Stripe, trigger emails based on subscription events, and track MRR - Sequenzy is purpose-built for this.
2. You Need Transactional + Marketing Emails
Sequenzy handles both transactional emails (password resets, receipts) and marketing campaigns in one platform. MailerLite is marketing-only - for transactional emails, you need their separate MailerSend product, adding complexity, another bill, and another dashboard.
3. You Want AI-Generated Sequences
Describe what you need ("5-email onboarding sequence for trial users who haven't set up their workspace") and our AI generates everything - subject lines, body copy, CTAs, timing. MailerLite has an AI writing assistant for individual emails, but can't generate complete multi-email sequences.
4. You Want Revenue Attribution
Track which emails drive MRR, upgrades, and reduce churn. See that your trial-to-paid sequence converts at 2x the rate of your old flow. MailerLite has basic open/click analytics but can't connect email performance to SaaS revenue metrics.
5. You Want Send Time Optimization
Sequenzy analyzes when each subscriber typically engages and delivers emails at optimal times. This can improve open rates by 10–20% without extra effort. MailerLite sends at the time you schedule for everyone.
When should you stick with MailerLite?
1. You Need Landing Pages or a Website
MailerLite includes unlimited landing pages and a website builder with modern templates. Sequenzy has a landing page builder with publishing and custom domains, but no website builder and a much smaller template library. If you need a full website or a large template library, MailerLite is clearly the better choice.
2. You're a Blogger, Creator, or Small Business
If you're running a newsletter, blog, or non-SaaS business, MailerLite's features - digital product sales, pop-ups with exit intent, landing pages, website builder - are optimized for you. Sequenzy's SaaS-specific features would be wasted on a content business.
3. You Need the Generous Free Tier
MailerLite offers 1,000 subscribers free with landing pages, pop-ups, and automation included. Our free tier is 2,500 emails/month with unlimited contacts but fewer built-in features. If you need a full-featured free plan, MailerLite is more generous.
4. You Want Unlimited Email Sends
MailerLite doesn't limit email volume on paid plans. Sequenzy caps at 60k/month on the $49 plan. If you email your list very frequently - daily newsletters, multiple campaigns per week - MailerLite removes that constraint entirely.
5. You Sell Digital Products
MailerLite lets you sell ebooks, courses, and digital downloads directly through their platform. We don't have e-commerce features. If digital product sales are part of your business model, MailerLite has built-in commerce that we can't match.
Honest Limitations of Sequenzy
- Smaller landing page library: MailerLite has unlimited landing pages with a much larger template selection.
- No website builder: MailerLite can build full websites. We can't.
- No digital product sales: We don't have e-commerce features.
- Email limits: 60k/month at $49 vs MailerLite's unlimited sends.
- Smaller free tier feature set: MailerLite's free plan includes more tools.
- Less advanced pop-ups: MailerLite has exit intent pop-ups and more form options.
- Fewer templates: MailerLite has a larger template library.
- Newer platform: MailerLite has more operational history and industry recognition.
Honest Limitations of MailerLite
- Not built for SaaS: No native Stripe subscription management, MRR tracking, or SaaS-specific automations.
- No transactional emails: You need MailerSend (separate product, separate bill) for password resets and receipts.
- No AI sequence generation: AI assistant helps with individual emails, not complete multi-email sequences.
- No Send Time Optimization: Sends at scheduled time, not optimized per subscriber.
- No revenue attribution: Basic email analytics without connection to SaaS revenue metrics.
- Reduced free tier: Recently cut from 1,000 to 500 subscribers, then back - pricing can change.
- Less developer-focused: API is functional but less comprehensive than Sequenzy's for deep product integration.