Overview
MailerLite and ConvertKit are two popular email marketing platforms that target similar audiences - creators, bloggers, and small businesses - but with different approaches and price points.
MailerLite positions itself as an affordable, user-friendly option with a comprehensive feature set. ConvertKit focuses specifically on creators with unique monetization features and a community-driven approach.
Pricing Breakdown
The pricing difference between these platforms is significant:
- MailerLite: $73/month for 10,000 subscribers on the Growing Business plan
- ConvertKit: $139/month for 10,000 subscribers on the Creator plan
- Sequenzy: $19/month for 10,000 emails with all features
That's a $66/month difference between MailerLite and ConvertKit, which adds up to $792/year. Sequenzy offers even better value at $19/month - saving you $54/month compared to MailerLite and $120/month compared to ConvertKit.
Where MailerLite Wins
Better value for money
MailerLite delivers solid email marketing features at nearly half the price of ConvertKit. For creators who don't need built-in monetization, this savings is significant.
More email templates
With 90+ email templates, MailerLite offers much more design variety than ConvertKit's minimal template selection. This is helpful for those who want polished designs without custom coding.
Website builder included
MailerLite includes a basic website builder in addition to landing pages, giving you more flexibility for your online presence.
Where ConvertKit Wins
Creator monetization
ConvertKit's biggest advantage is its built-in monetization features. Paid newsletters, tip jars, and digital product sales are integrated directly into the platform.
Creator network
The creator network allows you to recommend other creators and get recommended in return, providing organic growth opportunities that MailerLite doesn't offer.
Advanced tagging
ConvertKit's tagging system is more sophisticated, making it easier to create complex subscriber segments and automated workflows based on behavior.
More generous free tier
ConvertKit's free tier includes up to 10,000 subscribers (with limited features), while MailerLite caps at 1,000 subscribers.
Why Sequenzy Beats Both for SaaS
If you're building a SaaS product, neither MailerLite nor ConvertKit is designed for you. Here's why Sequenzy is the better choice:
Stripe-native automation
Sequenzy connects directly to Stripe to trigger email workflows based on billing events. When a user starts a trial, makes a payment, or cancels - you can automatically send the right email. Try doing that with MailerLite or ConvertKit without Zapier hacks.
One platform for all email
Password reset emails, welcome sequences, upgrade prompts, and retention campaigns - all from one platform. Both MailerLite and ConvertKit force you to use separate services (like Postmark or SendGrid) for transactional email.
Pricing that makes sense
At $19/month for 10,000 emails, Sequenzy costs less than both alternatives. That's $54/month less than MailerLite and $120/month less than ConvertKit - real money you can invest back into your product.
Built by founders, for founders
Sequenzy is built by SaaS founders who understand what you actually need. Not landing pages. Not paid newsletters. Just great email marketing that integrates with your product.