Day 9
Day 9
Day 10
Sequence · 3 emails over 10 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 10 days
How often, when and how L.L.Bean emails its subscribers, measured from every email we received.
Every email L.L.Bean sent in its first month, grouped by the day it arrived.
Day 9
First email
Day 10
Day 11
Day 14
3 days later
Day 15
Day 16
Day 17
Every subject line and preview text, in the order they arrived.
We captured 10 emails from L.L.Bean after signing up, mostly sale / discount, onboarding and welcome emails. They form 1 automated sequence you can follow day by day.
Its typical email arrived 13 days after signup, it sends with Mailgun, its designs lean teal and green and 70% of its emails use discount code.
Its subject lines run about 25 characters.