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Email examplesBrandsL.L.BeanSeasonal campaign

L.L.Bean early Black Friday sale email

An early Black Friday campaign promotes savings of up to 40% on featured favorites and frames the offer as a way to get ahead on gifting. The visible copy also details a separate discount available to new L.L.Bean Mastercard applicants.

L.L.Bean

Day 35 after signup

Shop Early & Save—Favorites Up to 40% Off

Early Black Friday savings make it easier to get ahead on gifting.

Why it works

  • Pairing a clear savings range with an early Black Friday cue makes the seasonal offer immediately legible.
  • Connecting the savings to getting ahead on gifting gives the campaign a practical reason to shop early.
  • Keep secondary financing details and full offer conditions separate from the main seasonal message so shoppers can distinguish the offers.

How it is built

  1. Category navigation
  2. Seasonal savings offer
  3. Card discount terms
  4. Purchase security note
  5. Legal and brand footer
Email copy

CLOTHING OUTERWEAR FOOTWEAR OUTDOOR EQUIPMENT BAGS & TRAVEL HOME GOODS SALE Unsubscribe | Privacy Policy | Discounts | Contact Us Email Preferences You have agreed to receive L.L.Bean email updates at [ you@example.com]. Click here to unsubscribe or call 800-221-4221. GET 20% OFF TODAY 1 If your online application for the L.L.Bean Mastercard is instantly approved, you will receive a one-time discount of 20% off your llbean.com purchase, valid during your current website visit to llbean.com when you pay with your new L.L.Bean Mastercard. Once this llbean.com visit has ended, this offer is no longer valid. If your instore application is instantly approved, you will receive a one-time discount of 20% off first in-store purchase on the same day as account opening when you pay with your new L.L.Bean Mastercard. Offer excludes shipping charges; return labels; taxes; license/stamps; gift cards; repairs; duty; engraving; monogramming; alterations; all Outdoor Discovery Programs and L.L.Bean for Business orders. Not valid on previous purchases or with employee discounts. Cannot be combined with other promotional offers or discounts. All refunds will match the discounted amount on the purchase receipt. L.L.Bean reserves the right to deactivate promo code(s) in the event of fraud or technical issues and to limit quantities of individual items eligible for purchase with this discount. For your security, you cannot purchase electronic gift cards or use your card on orders shipping to an address other than your billing address until your new L.L.Bean Mastercard arrives in the mail and is activated. L.L.Bean Mastercard is issued by Citibank, N.A. Citi, Citi and Arc Design and other marks used herein are service marks of Citigroup Inc. or its affiliates, used and registered throughout the world. Mastercard and World Mastercard are registered trademarks, and the circles design is a trademark of Mastercard International Incorporated. L.L.Bean and Bean Bucks are registered trademarks of L.L.Bean, Inc. L.L.Bean Inc. 15 Casco Street | Freeport, ME 04033 | USA 3162278

Brand
L.L.Bean
Industry
Other · Outdoor apparel and gear
Type
Promotional
Email
Seasonal campaign
Sent
Day 35 after signup
Sent at
Fri, 10:15 PM UTC
From
L.L.Bean <info@e4.llbean.com>
Sent with
Mailgun
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 34 links
Length
343 words · 1 min read
Images
16
Layout
Single column · Visual
Voice
Urgent
Language
English
Fonts
Montserrat
Dark mode
No custom styles

Colors

  • #ffffff
  • #717171
Light emails

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