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Email examplesBrandsL.L.BeanSeasonal campaign

L.L.Bean early Black Friday sale email

Promotes new markdowns of up to 40% off and points shoppers to early Black Friday savings online and in stores. The email also includes a separate L.L.Bean Mastercard offer and its terms.

L.L.Bean

Day 32 after signup

New Markdowns—Up to 40% OFF

Shop now for the best selection of early Black Friday savings, online and in stores.

Why it works

  • Connect the discount to a recognizable shopping moment so readers immediately understand the campaign context.
  • Put the savings amount in the subject and preview text to make the offer clear before opening.
  • Keep promotional terms and secondary financing details separate from the main sale message.

How it is built

  1. Category navigation
  2. Seasonal markdown offer
  3. Card offer details
  4. Legal terms and footer
Email copy

CLOTHING OUTERWEAR FOOTWEAR OUTDOOR EQUIPMENT BAGS & TRAVEL HOME GOODS SALE Unsubscribe | Privacy Policy | Discounts | Contact Us Email Preferences You have agreed to receive L.L.Bean email updates at [ you@example.com]. Click here to unsubscribe or call 800-221-4221. GET 20% OFF TODAY 1 If your online application for the L.L.Bean Mastercard is instantly approved, you will receive a one-time discount of 20% off your llbean.com purchase, valid during your current website visit to llbean.com when you pay with your new L.L.Bean Mastercard. Once this llbean.com visit has ended, this offer is no longer valid. If your instore application is instantly approved, you will receive a one-time discount of 20% off first in-store purchase on the same day as account opening when you pay with your new L.L.Bean Mastercard. Offer excludes shipping charges; return labels; taxes; license/stamps; gift cards; repairs; duty; engraving; monogramming; alterations; all Outdoor Discovery Programs and L.L.Bean for Business orders. Not valid on previous purchases or with employee discounts. Cannot be combined with other promotional offers or discounts. All refunds will match the discounted amount on the purchase receipt. L.L.Bean reserves the right to deactivate promo code(s) in the event of fraud or technical issues and to limit quantities of individual items eligible for purchase with this discount. For your security, you cannot purchase electronic gift cards or use your card on orders shipping to an address other than your billing address until your new L.L.Bean Mastercard arrives in the mail and is activated. L.L.Bean Mastercard is issued by Citibank, N.A. Citi, Citi and Arc Design and other marks used herein are service marks of Citigroup Inc. or its affiliates, used and registered throughout the world. Mastercard and World Mastercard are registered trademarks, and the circles design is a trademark of Mastercard International Incorporated. L.L.Bean and Bean Bucks are registered trademarks of L.L.Bean, Inc. L.L.Bean Inc. 15 Casco Street | Freeport, ME 04033 | USA 3162279

Brand
L.L.Bean
Industry
Other · Outdoor apparel and gear
Type
Promotional
Email
Seasonal campaign
Sent
Day 32 after signup
Sent at
Wed, 2:04 PM UTC
From
L.L.Bean <info@e4.llbean.com>
Sent with
Mailgun
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 29 links
Length
343 words · 1 min read
Images
11

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Layout
Single column · Visual
Voice
Urgent
Language
English
Fonts
Montserrat
Dark mode
No custom styles

Colors

  • #ffffff
  • #717171
Light emails

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