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Email examplesBrandsL.L.BeanSeasonal campaign

L.L.Bean early Black Friday flannel campaign

Promotes L.L.Bean’s flannel shirts and new colors, with a mention of early Black Friday savings. The email also features a few recommended products and a credit card offer.

L.L.Bean

Day 35 after signup

Flannel Season is Here! See the New Colors

Plus, save up to 40% Off early Black Friday savings!

Why it works

  • Lead with a seasonal product hook, then support it with a brief statement of the brand’s expertise.
  • Keep the main shopping action prominent and place related product recommendations afterward.
  • Put offer terms and account details at the end so they do not interrupt the main message.

How it is built

  1. Category navigation
  2. Flannel headline
  3. Brand credibility copy
  4. Primary shop button
Email copy

CLOTHING OUTERWEAR FOOTWEAR OUTDOOR EQUIPMENT BAGS & TRAVEL HOME GOODS SALE Authentic Flannel. No Shortcuts. We’ve been making flannel shirts for well over a century, so it's no wonder ours have become legendary. Shop Men's Flannel Shirts Picked Just For You Supersoft Waffle Supersoft Waffle Mockneck Sweater Lived-In Softness from the Start Sunwashed Corduroy Shirt Unsubscribe | Privacy Policy | Discounts | Contact Us Email Preferences You have agreed to receive L.L.Bean email updates at [ you@example.com]. Click here to unsubscribe or call 800-221-4221. GET 20% OFF TODAY 1 If your online application for the L.L.Bean Mastercard is instantly approved, you will receive a one-time discount of 20% off your llbean.com purchase, valid during your current website visit to llbean.com when you pay with your new L.L.Bean Mastercard. Once this llbean.com visit has ended, this offer is no longer valid. If your instore application is instantly approved, you will receive a one-time discount of 20% off first in-store purchase on the same day as account opening when you pay with your new L.L.Bean Mastercard. Offer excludes shipping charges; return labels; taxes; license/stamps; gift cards; repairs; duty; engraving; monogramming; alterations; all Outdoor Discovery Programs and L.L.Bean for Business orders. Not valid on previous purchases or with employee discounts. Cannot be combined with other promotional offers or discounts. All refunds will match the discounted amount on the purchase receipt. L.L.Bean reserves the right to deactivate promo code(s) in the event of fraud or technical issues and to limit quantities of individual items eligible for purchase with this discount. For your security, you cannot purchase electronic gift cards or use your card on orders shipping to an address other than your billing address until your new L.L.Bean Mastercard arrives in the mail and is activated. L.L.Bean Mastercard is issued by Citibank, N.A. Citi, Citi and Arc Design and other marks used herein are service marks of Citigroup Inc. or its affiliates, used and registered throughout the world. Mastercard and World Mastercard are registered trademarks, and the circles design is a trademark of Mastercard International Incorporated. L.L.Bean and Bean Bucks are registered trademarks of L.L.Bean, Inc. L.L.Bean Inc. 15 Casco Street | Freeport, ME 04033 | USA 3163526

Brand
L.L.Bean
Industry
Other · Outdoor apparel and gear
Type
Promotional
Email
Seasonal campaign
Sent
Day 35 after signup
Sent at
Sat, 5:10 PM UTC
From
L.L.Bean <info@e4.llbean.com>
Sent with
Mailgun
Product gridPersonalized

See this email for your brand

Try it
  • Recommended products
  • Offer and legal details
  • Single CTA
    All seasonal campaign email examples

    Breakdown

    Main button
    “Shop Men's Flannel Shirts”
    Calls to action
    1 button, 27 links
    Length
    387 words · 2 min read
    Images
    6
    Layout
    Multi-column · Balanced
    Voice
    Informative
    Language
    English
    Fonts
    Montserrat
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #717171
    • #000000
    • #d0d0d0
    Light emails

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