L.L.Bean
Day 11 after signup
Get More Bean for Your Buck
Earn rewards and enjoy more benefits every time you shop.
Why it works
- Frame the offer around a clear customer benefit, using rewards as the central idea rather than leading with the card itself.
- Pair the headline-level pitch with specific benefits so readers can quickly see what the program offers.
- Keep eligibility limits and exclusions together in a detailed terms section after the main offer.
How it is built
- Store category navigation
- Rewards-focused headline
- Card benefits overview
- Introductory discount details
- Terms and legal disclosures
Email copy
CLOTHING OUTERWEAR FOOTWEAR OUTDOOR EQUIPMENT BAGS & TRAVEL HOME GOODS SALE Unsubscribe | Privacy Policy | Discounts | Contact Us Email Preferences You have agreed to receive L.L.Bean email updates at [you@example.com].Click here to unsubscribe or call 800-221-4221. L.L.Bean Mastercard Benefit Disclosures 1If your online application for the L.L.Bean Mastercard is instantly approved, you will receive a one-time discount of 25% off your llbean.com purchase, valid during your current website visit to llbean.com when you pay with your new L.L.Bean Mastercard. Once this llbean.com visit has ended, this offer is no longer valid. If your in-store application is instantly approved, you will receive a one-time discount of 25% off first in-store purchase on the same day as account opening when you pay with your new L.L.Bean Mastercard. Offer excludes shipping charges; return labels; taxes; license/stamps; gift cards; repairs; duty; engraving; monogramming; alterations; all Outdoor Discovery Programs; and L.L.Bean for Business orders. Not valid on previous purchases or with employee discounts. Cannot be combined with other promotional offers or discounts. All refunds will match the discounted amount on the purchase receipt. L.L.Bean reserves the right to deactivate promo code(s) in the event of fraud or technical issues and to limit quantities of individual items eligible for purchase with this discount. This offer is only valid if you apply and are approved for an L.L.Bean Mastercard account between Tuesday, August 11, 2026, at 12:01 a.m. ET, to Wednesday, October 21, 2026, at 11:59 p.m. ET. For your security, you cannot purchase electronic gift cards or use your card on orders shipping to an address other than your billing address until your new L.L.Bean Mastercard arrives in the mail and is activated. 2Bean Bucks: You will earn a percentage on all eligible net purchases: 5% at L.L.Bean’s businesses in the U.S; 2% at restaurants; 1% on all other eligible net L.L.Bean Mastercard purchases. You may only earn 1%, not 2%, on restaurant purchases at bakeries and certain restaurants/cafes inside department stores, grocery or warehouse clubs, as determined by L.L.Bean in its discretion, due to merchant codes which are out of the control of Citibank or L.L.Bean. Bean Bucks are not earned on balance transfers, convenience checks, cash advances, credits, returned purchases, foreign currency purchases, unauthorized purchases, annual fees, money orders, wire transfers, bets, lottery tickets or casino gaming chips, credit insurance premiums, credit protection fees, interest charges, credit card fees and purchases made with Bean Bucks. Bean Bucks may only be used towards the price of merchandise or services purchased from L.L.Bean. Bean Bucks are not redeemable towards expedited shipping, oversized freight delivery, sales tax, a L.L.Bean Outdoor Discovery Program or a L.L.Bean for Business purchase, nor are they redeemable for cash. Certain services may be excluded at the discretion of L.L.Bean. If your account is closed, not in good standing, or you fail to use your L.L.Bean Mastercard for at least one (1) purchase every twenty-four (24) months, you will not be able to earn or redeem Bean Bucks and any unredeemed Bean Bucks will be forfeited unless prohibited by law. Additional exclusions apply. See the L.L.Bean Mastercard Rewards Program Terms of Use at www.llbean.com. The L.L.Bean Mastercard Rewards Program is offered by L.L.Bean. L.L.Bean may terminate or change any benefit, reward, service or feature offered in connection with the L.L.Bean Mastercard account at any time for any reason. Citibank, N.A. is not responsible for products and services offered by other companies. 3Free Shipping: Eligibility requires the L.L.Bean order to be paid for by the use of the Card or entirely with Bean Bucks. Applies to L.L.Bean’s standard shipping to the U.S. and does not apply to expedited shipping, oversized freight delivery, L.L.Bean for Busin