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Email examplesBrandsCraftsySeasonal campaign

Craftsy Halloween project campaign

Craftsy promotes a five-day Halloween-themed craft project series created with partner crafting brands. It invites readers to download the projects and browse by craft category.

Craftsy

Day 24 after signup

Craft-o-Ween Projects Perfect for Halloween

These are so simple, it's scary!

Why it works

  • Tie a seasonal theme to a specific set of useful projects so the campaign has a clear reason to arrive now.
  • Explain the series briefly, then make the main download action easy to spot before offering category-based paths.

How it is built

  1. Browser viewing link
  2. Halloween headline
  3. Seasonal series introduction
  4. Project download call to action
  5. Craft category links
  6. Footer and preferences
Email copy

View email in browser Get Spooky with Craft-o-Ween! October is the perfect month to get into the spooky spirit! Join us for spine-tingling fun with the Craft-o-Ween mini-series! Craftsy, Creative Crochet Corner, National Sewing Circle, and National Quilters Circle are teaming up to bring you a new Halloween-inspired project every day for five days. DOWNLOAD THE PROJECTS Now or simply forward this email to share with a friend! download now QUILT | KNIT | CROCHET | SEW | CAKE View email in your browser © 2026 Craftsy This email was sent to you@example.com by editor@news.craftsy.com Preference Center | Unsubscribe | Privacy Policy Craftsy | 2955 Xenium Ln N, Suite 10 | Plymouth | MN | 55441

Brand
Craftsy
Industry
Other · Online learning
Type
Promotional
Email
Seasonal campaign
Sent
Day 24 after signup
Sent at
Tue, 5:04 PM UTC
From
Craftsy <editor@news.craftsy.com>
All seasonal campaign email examples

Breakdown

Main button
“download now”
Calls to action
6 buttons, 31 links
Length
110 words · Under a minute
Images
3
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Arial, Source Sans Pro
Dark mode
No custom styles

Colors

  • #99ccd9
  • #ffffff
  • #f05331
  • #000000
  • #ededed
Teal emailsRed emailsLight emails

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