Craftsy onboarding

The sequence opens with “Thanks for joining Craftsy!”, whose preview text is “Let's get started”. Its job is orientation: it welcomes the subscriber, explains that Craftsy offers classes, and names the tips, techniques, inspiration, and special deals that will follow. The welcome email also uses a single CTA, giving the introduction one clear next step.

The cadence then compresses. After the opening, Craftsy waits until day 3 to introduce popular projects, then sends a Premium invitation later that same day. The following day brings another learning email and another Premium invitation, followed by a final upgrade prompt on day 5. This creates a repeatable progression: set expectations, provide reasons to explore, then ask for membership while the subject is still fresh.

The project email, “It's Time to Start a New Project!⏰”, turns the broad welcome into choices. Its content covers quilting, sewing, cake decorating, and crochet, with each feature linking to a guide for getting started. The preview text, “Check out our all-time favorite projects.”, supports that browsing role. Like the welcome email, it uses a single CTA.

Later on day 3, “Your ticket to better crafting has arrived!” changes the job from discovery to upgrade. The email content presents Premium Membership as access to instructional classes, projects, and professional tips, with a reduced first-year price. Its preview text, “Let’s get started.”, echoes the welcome’s starting language, but the curly apostrophe makes it a separate phrase rather than an exact reuse. The timing makes the paid invitation follow a concrete content introduction, not stand alone.

The next learning email, “Methods So Great You’ll Think They're Magic✨”, broadens the educational case across knitting, sewing, quilting, crochet, and cake decorating. Its preview text, “Click to master your next skill!”, directs attention back to tutorials and techniques. It arrives before the next membership invitation, so Craftsy alternates learning content with a paid prompt rather than sending only sales messages. This email is the exception to the single-CTA pattern seen in the welcome, project, and upgrade emails.

The following “You’re invited to Craftsy Premium Membership” email repeats the membership promise and the discounted first-year price. The final email, “Redeem your ticket to better crafting today”, makes the offer more concrete by stating $1.79 for the first year and again points to Premium classes and projects. Both later upgrade emails use red, while the last message serves as the clearest closing reminder. For reuse, give subscribers useful paths into the product first, then repeat one membership invitation with progressively clearer offer details.