Day 0
Day 2
Day 4
+2 more
Sequence · 5 emails over 9 days
Every email it sent belongs to one of these sequences.
Sequence · 5 emails over 9 days
How often, when and how Coursera emails its subscribers, measured from every email we received.
Every email Coursera sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 7
3 days later
Day 9
2 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Coursera after signing up: onboarding, upgrade prompt and welcome emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, its designs lean blue and 80% of its emails use social proof.
Its subject lines run about 32 characters.