Overview
Shopify Email and Automizely (AfterShip Email) are both entry-level email tools for Shopify stores. Shopify Email is free and built in. Automizely has a free tier and the AfterShip shipping ecosystem behind it.
Neither is the right tool for growing stores that need real automation. The honest recommendation: start with Shopify Email (free), and when you outgrow it, skip Automizely and go straight to a real email platform like Sequenzy ($29/mo), Omnisend (free tier to start), or Klaviyo (for maximum power).