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Dotdigital pricing guide

Dotdigital Pricing Explained

Dotdigital does not publish self-serve prices; it asks for business details so sales can craft a personalized quote.

Updated Jun 16, 2026·1 checked source·Independent guide
Quick answer

Dotdigital's pricing page is a request-pricing form rather than a plan table. It asks for contact information, company name, employee band, country, contact database size, average monthly email send volume, average monthly website pageviews, and requirements. The page positions the quote as a customized pricing plan built around marketing goals. Dotdigital's platform navigation emphasizes marketing automation, cross-channel personalization, email, SMS, WhatsApp, ads, web, mobile app, customer data, AI, reporting, and developer APIs.

Dotdigital at a glance

2 plans
Starts at
Custom quote
Pricing model
Custom pricing based on database, send volume, requirements, and platform scope
Free plan
Not listed
Best for
Mid-market and enterprise teams that need a customized cross-channel marketing platform quote

Dotdigital plans and pricing

The real plan difference is what work each tier makes easier, not just the public price.

Live pricing

Customized pricing plan

Custom

Built from company and usage requirements.

Teams evaluating Dotdigital as a cross-channel customer engagement platform.

  • Marketing automation
  • Email and SMS marketing
  • WhatsApp and web channels
  • Customer data features
  • Reporting and analytics

Watch-outs

  • Requires form submission or sales conversation
  • No self-serve plan table on public page
Common step-up

Cross-channel personalization

Custom

Part of tailored quote when needed.

Ecommerce and enterprise teams needing personalized experiences across channels.

  • Fresh Relevance personalization positioning
  • Web and ecommerce use cases
  • Multi-channel orchestration

Watch-outs

  • Pricing not independently published on the public page

Dotdigital's pricing page

Captured from dotdigital.com. Pricing changes often, so confirm the current numbers on the live page.

Dotdigital pricing page
https://dotdigital.com/pricing/View live pricing

Buying shortcut

Which Dotdigital plan should you choose?

Check live pricing

Start here

Customized pricing plan

Teams evaluating Dotdigital as a cross-channel customer engagement platform. It is the first tier to check when you only need the core Dotdigital workflow. Watch for: Requires form submission or sales conversation

Public price

Custom

Built from company and usage requirements.

Main upgrade

Cross-channel personalization

Ecommerce and enterprise teams needing personalized experiences across channels. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Pricing not independently published on the public page

Public price

Custom

Part of tailored quote when needed.

Cost scenarios

Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.

Best fit

Enterprise ecommerce team

Dotdigital: Custom quote based on database, send volume, and channel requirements.. Sequenzy: Better if the need is SaaS lifecycle email rather than cross-channel enterprise marketing.. Dotdigital is broader and more sales-led.

Check fit

SaaS team comparing email lifecycle tools

Dotdigital: Hard to estimate without a sales call.. Sequenzy: More direct fit for SaaS lifecycle work.. Sequenzy is easier to evaluate for SaaS-specific email needs.

Check fit

Team with heavy web personalization

Dotdigital: Dotdigital may be appropriate if personalization is core.. Sequenzy: Less focused on broad web personalization.. Pick Dotdigital when cross-channel personalization is central.

What to watch for

No public monthly prices are shown.

Quote inputs include contact database size and average monthly email sends.

Cross-channel and personalization requirements can expand the scope.

Dotdigital pricing starts with a quote

Dotdigital’s public pricing page is designed for sales qualification. To compare it fairly, bring your contact database size, monthly sends, pageviews, and channel requirements.

The quote only makes sense when the channel plan is clear. Email alone, SMS, WhatsApp, web personalization, ecommerce integrations, and customer data needs can all change the package. Dotdigital is best evaluated as an enterprise marketing platform, not as a lightweight email sender.

Use Dotdigital alternatives to compare enterprise and ecommerce marketing suites. Use Sequenzy vs Dotdigital if the narrower question is SaaS lifecycle email versus a broader omnichannel platform.

Dotdigital vs Sequenzy

Dotdigital is a broader enterprise marketing platform. Sequenzy is narrower and more SaaS lifecycle-email focused.

Dotdigital vs Sequenzy

How Dotdigital compares with Sequenzy, which bills on emails sent rather than contact count.

Dotdigital
Sequenzy
Pricing meter
Custom pricing based on database, send volume, requirements, and platform scope
Unlimited contacts, with cost tied to email volume.
Effective unit price
Depends on contact tier, send allowance, add-ons, and feature gates.
$0.41 / 1k at the $49/mo for 120k emails tier.
Entry point
Custom quote
Free plan for low-volume SaaS sending, then paid email tiers.
Best fit
Mid-market and enterprise teams that need a customized cross-channel marketing platform quote
SaaS onboarding, trial conversion, failed-payment, retention, and product-event email.
Operational work
No public monthly prices are shown.
Lifecycle sequence strategy, product triggers, and billing-aware email are the default workflow.

How Sequenzy prices the same volume

Sequenzy price per 1k emails

$0.41 / 1k at $49/mo for 120k emails

Tier
Emails
Plan
Per 1k
Free
2.5k emails/mo
$0/mo
$0 / 1k
1,000 contact tier
15k emails/mo
$19/mo
$1.27 / 1k
5,000 contact tier
60k emails/mo
$29/mo
$0.48 / 1k
10,000 contact tier
120k emails/mo
$49/mo
$0.41 / 1k
25,000 contact tier
210k emails/mo
$99/mo
$0.47 / 1k
30,000 contact tier
300k emails/mo
$149/mo
$0.50 / 1k
50,000 contact tier
600k emails/mo
$299/mo
$0.50 / 1k
100,000 contact tier
900k emails/mo
$399/mo
$0.44 / 1k
150,000 contact tier
1.2M emails/mo
$499/mo
$0.42 / 1k

Verdict

Dotdigital is a sales-led cross-channel marketing platform. Sequenzy is better when you want a focused SaaS lifecycle email system with less enterprise quote complexity.

FAQ

Sources checked · Jun 16, 2026