12 Best Dotdigital Alternatives

Klaviyo

The main Dotdigital competitor for e-commerce. Powerful Shopify/WooCommerce integrations, abandoned cart, product recommendations, SMS.

Klaviyo has become the de facto standard for Shopify stores — its native integration pulls in product catalog data, purchase history, and browsing behavior to power highly targeted automations like abandoned cart, browse abandonment, and post-purchase flows. The predictive analytics engine can forecast customer lifetime value, churn risk, and next order date, which is something Dotdigital doesn't offer natively. At roughly $100/month for 10,000 contacts, it's cheaper than Dotdigital's $150 entry point, and you can sign up and start immediately without a sales call.

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Best for

E-commerce stores wanting advanced automation

Pricing

Free to 250, ~$100/mo for 10k contacts

Pros

Best Shopify integration
Powerful product recommendations
Abandoned cart flows
SMS included
Advanced segmentation

Cons

Expensive at scale
E-commerce focused only
Complex for simple needs
Steep learning curve

Our Pick for SaaS Companies

Sequenzy

Focused email marketing with AI content generation. If you don't need heavy e-commerce features, Sequenzy is a simpler, more affordable option.

At $49/month for 10,000 subscribers (vs Dotdigital's $150+), it's a fraction of the cost while covering what SaaS businesses and non-retail companies actually need: marketing campaigns, transactional emails, behavior-based automations, and native Stripe integration for syncing billing data. The AI can generate entire email sequences from a product description, saving hours of copywriting. If your business isn't e-commerce and you landed on Dotdigital by accident, Sequenzy is likely a better fit.

Visit

Best for

Teams wanting simple, AI-powered email

Pricing

$49/month for 10k subscribers

Pros

3x cheaper than Dotdigital
Self-serve signup in minutes
AI generates entire email sequences
Native Stripe integration
Transactional + marketing combined

Cons

No e-commerce integrations
No abandoned cart flows
No product recommendations

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Omnisend

E-commerce focused email and SMS. Strong Shopify integration with good free tier.

Budget-friendly alternative to Dotdigital. Omnisend ships with pre-built e-commerce automations — welcome series, abandoned cart, order confirmation, shipping updates — that you can activate in a few clicks rather than building from scratch. The free tier lets you test with up to 250 contacts, which Dotdigital doesn't offer at all. SMS is bundled into the platform so you can coordinate email and text message campaigns from one dashboard. For Shopify stores that find Dotdigital's $150/month overkill, Omnisend delivers 80% of the functionality at roughly a third of the price.

Visit

Best for

E-commerce stores on a budget

Pricing

Free to 250, $16/mo for 500, ~$100/mo for 10k

Pros

Good free tier
Shopify focus
SMS included
Pre-built e-commerce automations
Affordable pricing

Cons

Less advanced than Klaviyo
Mainly Shopify focused
SMS costs add up
Limited for non-e-commerce

Drip

E-commerce email and automation. Strong Shopify/WooCommerce integrations with visual workflow builder.

Drip's standout feature is its visual workflow builder for creating complex e-commerce automations — you can chain together triggers like product viewed, cart abandoned, and order placed with conditional branches and time delays. Revenue attribution is built in, so you can see exactly how much revenue each automation generates. At $39/month for 2,500 contacts, it's dramatically cheaper than Dotdigital. The main trade-off is no SMS, so if multi-channel is important, you'd need a separate tool for text messages.

Visit

Best for

E-commerce wanting automation focus

Pricing

$39/mo for 2,500, $89/mo for 5,000

Pros

Good e-commerce automation
Visual workflow builder
Shopify/WooCommerce integrations
Revenue attribution
Reasonable pricing

Cons

E-commerce only
No SMS
Smaller than Klaviyo
Limited for non-e-commerce

Mailchimp

Popular email marketing with e-commerce features. Good for smaller stores wanting familiar interface.

Mailchimp integrates with virtually every e-commerce platform and has the largest template library in the industry, making it easy to get started without design skills. Their e-commerce features include product recommendations, abandoned cart reminders, and purchase follow-ups, though they're not as deep as Klaviyo's or Dotdigital's retail-specific tools. The free tier lets you test with up to 500 contacts, and the Standard plan at $20/month is far cheaper than Dotdigital's entry point. The downside is that costs escalate quickly at scale and they charge for unsubscribed contacts, which can inflate your bill.

Visit

Best for

Small businesses wanting established platform

Pricing

Free tier, Essentials $13/mo, Standard $20/mo, Premium $350/mo

Pros

Easy to use
Free tier available
E-commerce integrations
Website builder
Wide integrations

Cons

Gets expensive at scale
E-commerce features less deep
Charges for unsubscribes
Less specialized than Klaviyo

Brevo

Budget-friendly email with unlimited contacts. Good for stores wanting lower costs than Dotdigital.

Brevo's unlimited-contacts pricing model means you pay based on emails sent rather than list size, which is a fundamentally different approach from Dotdigital's per-contact billing. For stores with large contact lists but moderate email frequency, this can mean massive savings. The platform bundles transactional email, SMS, and live chat alongside marketing campaigns, so you can consolidate multiple tools into one. The e-commerce integrations aren't as sophisticated as Dotdigital's retail-specific features, but for basic product emails, cart reminders, and promotional campaigns, Brevo gets the job done at a fraction of the cost.

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Best for

Budget-conscious stores wanting email + SMS

Pricing

Free 300/day, $25/mo for 20k emails, $65/mo for automation

Pros

Unlimited contacts
Dramatically cheaper
SMS included
Transactional email
Good for budget

Cons

E-commerce features basic
Interface dated
Less specialized
Pay per email adds up

ActiveCampaign

Marketing automation with e-commerce integrations. Strong automation but less e-commerce specialized than Dotdigital.

ActiveCampaign's visual automation builder is widely considered the most powerful in the mid-market — you can create complex workflows that branch based on purchase behavior, email engagement, website visits, and CRM deal stages. The built-in CRM with sales pipeline tracking is a bonus that Dotdigital doesn't offer. It integrates with Shopify, WooCommerce, and BigCommerce, though the e-commerce-specific features like product recommendations and abandoned cart templates aren't as deep as Dotdigital's retail toolkit. Best suited for businesses that need sophisticated automation across both marketing and sales, not just retail email.

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Best for

Businesses wanting automation + CRM

Pricing

Plus $49/mo, Pro $149/mo

Pros

Excellent automation
CRM included
E-commerce integrations
Good deliverability
Reasonable pricing

Cons

Less e-commerce focused
No product recommendations
No abandoned cart templates
Steeper learning curve

Sendinblue (now Brevo)

Same as Brevo — recently rebranded from Sendinblue. Budget-friendly email and SMS marketing.

If you see Sendinblue mentioned in older reviews or comparison articles, it's the same platform with a new name and refreshed interface. The core value proposition hasn't changed: unlimited contacts, pay-per-email pricing, and multi-channel capabilities (email, SMS, WhatsApp, chat) at a price point that undercuts Dotdigital by 3-5x. The rebrand came with some UI improvements, but the automation and e-commerce features remain simpler than what Dotdigital offers for retail-specific use cases.

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Best for

Budget-conscious teams

Pricing

Free 300/day, $25/mo for 20k emails

Pros

Unlimited contacts
SMS included
Very affordable
Transactional included
Good API

Cons

E-commerce features basic
Interface dated
Less specialized
Support varies

GetResponse

All-in-one marketing with e-commerce features. Webinars, landing pages, and email in one.

GetResponse stands out by bundling webinar hosting, conversion funnels, and a website builder alongside email marketing — features you'd typically need separate tools for. The e-commerce integrations cover Shopify, Magento, and WooCommerce with product recommendations and transactional emails, though the depth doesn't match Dotdigital's retail focus. At $54/month for 10,000 contacts, it's significantly cheaper than Dotdigital, and the conversion funnel builder can help drive sales without needing additional landing page software. The interface can feel overwhelming with so many features packed in, but if you want one platform for everything marketing-related, it's worth considering.

Visit

Best for

Marketers wanting all-in-one platform

Pricing

$54/mo for 10k contacts

Pros

E-commerce integrations
Webinars included
Landing pages
Conversion funnels
Decent pricing

Cons

Less e-commerce depth
Interface overwhelming
Jack of all trades
No SMS

#10

Privy

E-commerce focused on popups, cart recovery, and email. Good for Shopify stores wanting growth tools.

Privy takes a different approach than Dotdigital by centering on conversion optimization — popups, flyouts, banners, and spin-to-win wheels designed to capture email addresses and reduce cart abandonment. The email marketing features are secondary to the list-growth tools, which makes it ideal for Shopify stores that need to build their subscriber base before worrying about sophisticated automation. The free tier is generous enough to test whether Privy's popup-first strategy works for your store before committing. For stores already using a dedicated email platform, Privy works well as a complementary list-building tool.

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Best for

Shopify stores wanting popups + email

Pricing

Free tier, Growth $30+/mo

Pros

Good free tier
Popup focus
Shopify integration
Cart recovery
Easy to use

Cons

Limited email features
Less automation depth
Popup focused mainly
Shopify centric

#11

Yotpo Email (formerly SMSBump)

E-commerce SMS and email combined with reviews and loyalty. Part of the Yotpo suite for e-commerce.

Yotpo's unique advantage is combining email and SMS marketing with product reviews, user-generated content, and loyalty programs in a unified platform — data from reviews and loyalty points can feed directly into email segmentation and personalization. For Shopify stores already using Yotpo for reviews, adding their email and SMS creates a tightly integrated marketing stack. The downside is that Yotpo works best as a full suite; using just the email component feels incomplete compared to dedicated platforms. Custom pricing means you'll need to talk to sales, and costs can escalate quickly with multiple modules enabled.

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Best for

E-commerce wanting integrated suite

Pricing

Custom pricing based on features

Pros

Reviews integration
SMS + email
Loyalty program
Shopify native
Visual content

Cons

Part of larger suite
Complex pricing
Better with full Yotpo
Expensive at scale

#12

Rejoiner

E-commerce email focusing on cart abandonment and win-back. Specialized in recovery campaigns.

Rejoiner is narrowly focused on the highest-ROI email flows for e-commerce: cart abandonment, browse abandonment, win-back campaigns, and post-purchase sequences. Rather than being a general email platform, they've built deep expertise in recovery automation — their algorithms optimize send timing and content to maximize revenue recapture. This specialization means you'll likely still need a general email platform for newsletters and promotions, but for stores losing significant revenue to abandoned carts, Rejoiner's focused approach can deliver better results than a generalist tool's cart recovery feature.

Visit

Best for

E-commerce wanting recovery email specialists

Pricing

Custom pricing based on usage

Pros

Cart abandonment focus
Win-back campaigns
E-commerce specialized
Revenue focused
Browse abandonment

Cons

Limited general email
Custom pricing
Narrow focus
Less known

Why Consider Alternatives to Dotdigital

Price for smaller stores

Dotdigital starts at $150/month for 5,000 contacts, with implementation costs extra. Smaller e-commerce stores can find similar features at lower cost with Klaviyo, Omnisend, or Drip.

Shopify-first ecosystem

Many e-commerce platforms are Shopify-first with deeper integrations. Dotdigital works with multiple platforms but may not have the same depth as Shopify-native tools.

Sales process required

Dotdigital requires demos and sales calls to get started. Competitors like Klaviyo and Omnisend offer self-serve signup.

You're not actually e-commerce

If you're using Dotdigital for non-e-commerce needs, you're paying for features you don't use. SaaS companies should use SaaS-focused tools; B2B should use B2B tools.

What Users Say About Dotdigital

Trustpilot

I've worked with Dotdigital over the last 4 years and can say they are a dream company to work with. Knowledgeable and truly always has their clients' best intentions at heart.

Molly McDonald2025-06

Trustpilot

I've been trying to get prices from this company for over a week. I've filled the form online 3 times and used the chatbot. No response at all.

Bruno Ward2025-05

Trustpilot

We've been a loyal customer for several years, but our recent experience has left us seriously questioning our relationship. We reached out to discuss upgrading but were met with vague responses.

Lewis Pennicott2025-04

Trustpilot

Working with Dotdigital was an outstanding experience. We had a unique use case that came with its own set of challenges. Chris Ash, our dedicated account manager, went above and beyond.

Sofia Grifoni2025-01

Trustpilot

This company completely failed to deliver anything. Breached their contract multiple times. Nothing ever worked. Their staff are complete liars.

Who cares2024-12

Feature Comparison

Feature	Dotdigital	Klaviyo	Omnisend	Drip	Sequenzy	Brevo
Price (starting)	$150/mo	Free-$100+/mo	Free-$100+/mo	$39/mo	$19/mo	Free-$65/mo
E-commerce depth	Deep	Best	Good	Good	No	Basic
SMS included	Yes	Yes	Yes	No	No	Yes
Free tier	No	250 contacts	250 contacts	No	100 subs	300/day
Abandoned cart	Yes	Yes	Yes	Yes	No	Limited
Self-serve signup	No	Yes	Yes	Yes	Yes	Yes

When to Use Each Platform

Choose Klaviyo if...

You run a Shopify store
You need advanced e-commerce automation
Product recommendations matter
SMS + email combined

Choose Stay with Dotdigital if...

You're a larger retail brand
Multi-platform e-commerce
You use the omnichannel features
Loyalty program integration matters

Choose Omnisend if...

You want Shopify email on a budget
Free tier matters to start
SMS included is important
Simpler than Klaviyo

Choose Sequenzy if...

Stripe integration matters
AI content generation interests you
Transactional + marketing together

Choose Brevo if...

Budget is top priority
Unlimited contacts matters
E-commerce is just part of business
SMS + email needed cheap

Why People Consider Dotdigital Alternatives

Dotdigital is a solid e-commerce and retail email platform. But there are reasons to look at alternatives. Starting at $150/month for just 5,000 contacts — with implementation fees often adding thousands more — it's priced for mid-market and enterprise retailers, not growing online stores. The platform requires a sales conversation to even get started, which can mean weeks of demos and negotiations before sending your first email. Trustpilot reviews paint a mixed picture: dedicated account managers get high praise, but getting pricing information or resolving billing issues can be frustratingly slow.

Price for Smaller Stores

Dotdigital starts at $150/month for 5,000 contacts, with implementation costs extra. Smaller e-commerce stores can find similar features at lower cost:

Klaviyo: Free to 250, then scales
Omnisend: Free to 250, then ~$16/mo for 500
Drip: $39/mo for 2,500

The Shopify Ecosystem

Many e-commerce tools are Shopify-first with deeper integrations. Dotdigital works with multiple platforms but Shopify-native tools like Klaviyo may have better depth for that platform specifically.

Self-Serve Signup

Dotdigital requires demos and sales calls. Competitors like Klaviyo and Omnisend let you sign up and start immediately. For smaller stores wanting to test, this matters.

You Don't Need E-commerce Features

If you're using Dotdigital but you're not actually an e-commerce or retail business, you're paying for features you don't use. Different business types need different tools.

The Alternatives, Honestly

If you're e-commerce and want the best: Klaviyo

Klaviyo is the main Dotdigital competitor for e-commerce. Strongest Shopify reputation, powerful product recommendations, abandoned cart flows, SMS included. The market leader for e-commerce email.

The trade-off: expensive at scale, steep learning curve for full features.

If you're e-commerce on a budget: Omnisend

Omnisend offers e-commerce email with good free tier (250 contacts). Shopify-focused with pre-built automations and SMS. Budget-friendly alternative.

The trade-off: less advanced than Klaviyo, mainly Shopify focused.

If you're e-commerce and want automation: Drip

Drip has strong visual workflow builder for e-commerce automation. Shopify/WooCommerce integrations, revenue attribution. Reasonable pricing.

The trade-off: no SMS, smaller ecosystem than Klaviyo.

If you want simpler email marketing: Sequenzy

Sequenzy is focused email marketing for SaaS at $19/month. AI-generated sequences, Stripe integration, transactional + marketing.

Sequenzy doesn't have Shopify integration, abandoned cart flows, or product recommendations, so it's best suited for businesses that don't need those features.

If you want budget email: Brevo or Mailchimp

Brevo offers unlimited contacts with pay-per-email. Mailchimp has free tier and broad features. Both have e-commerce integrations but less depth than specialized tools.

The trade-off: e-commerce features are basic compared to Klaviyo or Dotdigital.

The E-commerce Landscape

If you're an e-commerce business looking for Dotdigital alternatives, focus on:

Platform	Best For	Pricing
Klaviyo	Best Shopify integration	Free to 250, scales
Omnisend	Budget Shopify	Free to 250, $16/mo+
Drip	Automation focus	$39/mo for 2,500
Mailchimp	Simple needs	Free tier, $13/mo+
Privy	Popups + email	Free tier, $30/mo+

Sequenzy is not included in this table because it doesn't have e-commerce features.

If You're SaaS Using Dotdigital

Some SaaS companies end up on Dotdigital because they didn't know better options existed. If you're a SaaS company:

You don't need Shopify/Magento integration
You don't need abandoned cart flows
You DO need Stripe integration
You DO need transactional email
You DO need product-led automation

Sequenzy, Customer.io, or Loops serve SaaS companies better than Dotdigital. You'll pay less for features you actually use.

When Dotdigital Is Still the Right Choice

Stay with Dotdigital if:

You're a larger retail brand
You use multiple e-commerce platforms (not just Shopify)
Omnichannel marketing (email + SMS + push) matters
You integrate with loyalty programs
You have complex retail operations

Dotdigital is excellent for retail. The question is whether your needs match that positioning.

Migration Considerations

Moving away from Dotdigital:

Contact export: Export contacts and engagement data
Product data: May need reconfiguration in new platform
Automations: Manual recreation in new platform
E-commerce integrations: Need setup in new platform
Timeline: Plan for 2-4 weeks depending on complexity

If you're moving to another e-commerce platform (Klaviyo, Omnisend), the migration is straightforward. If you're moving to a non-e-commerce platform, make sure you actually don't need the e-commerce features.

Use our email warmup calculator when transitioning, and check our SPF checker and DKIM checker to ensure your email authentication is configured correctly.

Frequently Asked Questions

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 3k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 Dotdigital Alternatives Worth Considering

TL;DR

12 Best Dotdigital Alternatives

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Why Consider Alternatives to Dotdigital

What Users Say About Dotdigital

Feature Comparison

When to Use Each Platform

Why People Consider Dotdigital Alternatives

Price for Smaller Stores

The Shopify Ecosystem

Self-Serve Signup

You Don't Need E-commerce Features

The Alternatives, Honestly

If you're e-commerce and want the best: Klaviyo

If you're e-commerce on a budget: Omnisend

If you're e-commerce and want automation: Drip

If you want simpler email marketing: Sequenzy

If you want budget email: Brevo or Mailchimp

The E-commerce Landscape

If You're SaaS Using Dotdigital

When Dotdigital Is Still the Right Choice

Migration Considerations

Frequently Asked Questions

What's the best Dotdigital alternative for e-commerce?

Is Klaviyo better than Dotdigital?

Why is Dotdigital expensive?

What's the cheapest Dotdigital alternative?

Can I use Sequenzy instead of Dotdigital for my store?

Does Dotdigital have a free tier?

What's Dotdigital best for?

Is Dotdigital good for SaaS companies?

How do I cancel Dotdigital?

How do I export my data from Dotdigital?

Does Dotdigital offer a free trial?

What is Dotdigital's refund policy?

Can I migrate from Dotdigital to Sequenzy?

How does Dotdigital compare to Omnisend?

Does Dotdigital have SMS marketing?

Ready to try Sequenzy?

Sequenzy vs Dotdigital: Direct Comparison

More Alternatives

Klaviyo Alternatives

Omnisend Alternatives

Mailchimp Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (2,500 emails/month)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

Contact