SequenzyvsDotdigital

Dotdigital Alternative for SaaS Email Marketing

Dotdigital is e-commerce and retail email marketing starting at $150/month. Sequenzy is focused email marketing for SaaS starting at $19/month. Here's how to choose.

See Pricing

AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

Dotdigital starts at $150/month for up to 5,000 contacts. Sequenzy is $49/month for 10,000 subscribers with no annual commitment.

Dotdigital
$150+/month

Starting at 5,000 contacts. Scales with contacts and features. Implementation costs extra.

  • Starting price$150/mo
  • Contacts included5,000
  • E-commerce integrationsShopify, Magento, etc.
  • SMS marketingIncluded
  • Abandoned cartYes
  • Self-serve signupDemo required
Sequenzy
$49/month

10k subscribers. 300k emails/month. Free trial available. All features included. Self-serve signup.

  • Starting priceFree–$19/mo
  • Contacts included10,000
  • E-commerce integrationsStripe (SaaS)
  • SMS marketingNo
  • Abandoned cartNo
  • Self-serve signupYes

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Dotdigital
Where Sequenzy Wins
Price
$49/mo at 10k
$150+/mo
SaaS Focus
Built for SaaS
E-commerce focus
AI Content Generation
Full
Limited
Stripe Integration
Native
Via integration
Transactional Email
Built-in
Available
Self-Serve Signup
Demo required
Where Dotdigital Wins
E-commerce Integrations
Stripe only
Shopify, Magento, WooCommerce
Abandoned Cart Flows
Product Recommendations
AI-powered
SMS Marketing
Built-in
Retail Analytics
Basic
Full
Dynamic Content
Basic
Advanced
Loyalty Programs
Integration
Comparable Features
Email Campaigns
Full
Full
Automation
Email sequences
Omnichannel
Segmentation
Full
Full
Reporting
Email analytics
Commerce analytics
API Access
REST API
REST API

Built for Different Markets

Let's be honest upfront: Dotdigital and Sequenzy serve completely different types of businesses.

  • Dotdigital is omnichannel marketing automation for e-commerce and retail. Shopify/Magento integration, abandoned cart flows, product recommendations, SMS. Built for online stores and retail brands.

  • Sequenzy is focused email marketing for SaaS. Stripe integration, AI-generated sequences, transactional + marketing combined. Built for software founders and small teams.

If you run an e-commerce store, Dotdigital (or Klaviyo) is the right choice. If you run a SaaS business, Sequenzy is the right choice. They're not competitors - they serve different markets.

When should you choose Sequenzy?

1. You're Building SaaS, Not E-commerce

Dotdigital is designed for online stores and retail. SaaS companies need different things: Stripe integration, transactional emails, product-led automation. Sequenzy is built for this.

2. You Don't Need E-commerce Features

If you don't need Shopify integration, abandoned cart recovery, or product recommendations, Dotdigital's e-commerce suite adds cost and complexity you won't use.

3. Price Matters

Entry level comparison:

  • Dotdigital: $150+/month for 5,000 contacts
  • Sequenzy: $49/month for 10,000 contacts

3x cheaper with 2x the contacts. If you're not using e-commerce features, the math is clear.

4. You Want to Start Immediately

Dotdigital requires demos and sales calls. Sequenzy is self-serve. Sign up, connect Stripe, start sending in an hour.

5. AI-Generated Content Appeals to You

Describe what you want ("a 5-email trial expiry sequence for a project management SaaS") and our AI generates the emails. Dotdigital focuses on templates and e-commerce content, not AI generation.

6. Stripe Is Your Source of Truth

If your SaaS runs on Stripe, Sequenzy's native integration syncs customer data, MRR, subscription status, and churn signals automatically. Dotdigital focuses on e-commerce platform integration.

When should you stick with Dotdigital?

1. You Run an E-commerce Store

If you have a Shopify, Magento, or WooCommerce store, Dotdigital is designed for you. Deep e-commerce integrations, product sync, purchase behavior tracking.

2. You Need Abandoned Cart Recovery

Automated emails when customers leave items in their cart. Product images, personalized discounts, urgency messaging. E-commerce specific feature.

3. You Need Product Recommendations

AI-powered recommendations based on browsing and purchase history. "You might also like" and "Customers also bought" content blocks.

4. You Need SMS Marketing

Omnichannel messaging with SMS + email. Cart reminders, shipping notifications, promotional texts. Sequenzy is email-only.

5. You're a Retail Brand

Physical and online retail with inventory, stores, and customer loyalty programs. Dotdigital's retail capabilities serve this market.

6. Revenue Attribution Matters

Which campaigns drive sales? Which products perform? Which customers have highest lifetime value? Dotdigital's commerce analytics answer these.

Honest Limitations of Sequenzy

  • No e-commerce integrations: No Shopify, Magento, WooCommerce, or BigCommerce.
  • No abandoned cart: Can't recover shopping cart abandoners.
  • No product recommendations: No purchase-based or browsing-based recommendations.
  • No SMS: Email-only platform.
  • Not for retail: Templates and features assume SaaS, not e-commerce.

If you're running an online store, don't use Sequenzy. It's not built for e-commerce.

Honest Limitations of Dotdigital

  • E-commerce focused: Features designed with retail in mind, not SaaS.
  • Higher entry price: $150/mo vs $49/mo, with implementation costs extra.
  • Sales required: Can't self-serve - requires demos and sales calls.
  • Limited SaaS features: No native Stripe integration, SaaS lifecycle automations.
  • Complex for non-e-commerce: Feature set assumes retail use case.

The Right Tool for the Right Job

This isn't a "Sequenzy vs Dotdigital" competition. They serve different markets:

Choose Dotdigital if:

  • You run an online store (Shopify/Magento/WooCommerce)
  • Abandoned cart recovery is important
  • You need product recommendations
  • SMS marketing matters
  • You're a retail brand

Choose Sequenzy if:

  • You're building SaaS
  • Stripe is your billing system
  • You need transactional + marketing combined
  • AI-generated content interests you
  • Self-serve signup matters

The E-commerce Alternative Question

If you're here looking for Dotdigital alternatives for e-commerce, the real competitors are:

  • Klaviyo: Market leader for e-commerce email
  • Omnisend: Strong Shopify integration
  • Drip: E-commerce automation focus
  • Mailchimp: Broad e-commerce features

Sequenzy is not an e-commerce alternative. It's a SaaS email platform.

Migration Considerations

Only consider migrating from Dotdigital to Sequenzy if:

  • You're pivoting from e-commerce to SaaS business model
  • You never used the e-commerce features anyway
  • You want simpler email at lower cost

E-commerce automations, product feeds, and abandoned cart flows won't transfer. They don't exist in Sequenzy because it's not built for e-commerce.

Use our email warmup calculator when transitioning, and check our SPF checker and DKIM checker to ensure your email authentication is configured correctly.

Frequently Asked Questions

Yes. Sequenzy is $49/month for 10,000 contacts. Dotdigital starts at $150/month for 5,000 contacts, with implementation costs extra for larger deployments. But they serve different markets - Sequenzy for SaaS, Dotdigital for e-commerce.

No. Sequenzy doesn't have Shopify/Magento integrations, abandoned cart flows, or product recommendations. If you run an e-commerce store, Dotdigital or Klaviyo serve you better. Sequenzy is built for SaaS, not e-commerce.

Dotdigital can work for SaaS, but its features are designed with e-commerce and retail in mind. SaaS companies typically need: Stripe integration, transactional email, event-based automation. Tools like Sequenzy, Customer.io, or Loops serve SaaS better.

E-commerce and retail businesses. Dotdigital excels at: Shopify/Magento integration, abandoned cart recovery, product recommendations, SMS marketing, and omnichannel campaigns. It's built for online stores and retail brands.

No free tier. Dotdigital offers demos and trials through their sales team. Pricing starts at $150/month for up to 5,000 contacts. Implementation services are available at additional cost.

Sequenzy ($49/mo at 10k) for early-stage SaaS with Stripe integration. Customer.io ($100/mo+) for product-led SaaS. Loops for SaaS-focused email. All are better SaaS fits than Dotdigital's e-commerce focus.

Klaviyo is the main Dotdigital competitor for e-commerce. Also consider Omnisend, Drip, or Mailchimp with e-commerce features. Sequenzy is not an e-commerce alternative.

Dotdigital offers both monthly and annual billing options. Annual contracts typically offer reduced pricing. Contact their sales team for specific terms.

Only if you're switching from e-commerce to SaaS. Export contacts from Dotdigital and import to Sequenzy. E-commerce automations (abandoned cart, product recommendations) won't work in Sequenzy - it's not built for e-commerce.

Both are e-commerce focused. Klaviyo is newer with stronger Shopify reputation. Dotdigital has longer history and broader retail capabilities. Both are expensive at scale. Similar target market, different company histories.

Yes. Dotdigital includes SMS as part of its omnichannel approach. You can send SMS campaigns and automations alongside email. Sequenzy is email-only.

Contact Dotdigital support to cancel your subscription. Export your data (contacts, campaigns, templates) before cancellation. Terms vary by contract type.

Refund policies vary by contract type. Contact Dotdigital directly for specific terms on your agreement.

Dotdigital has limited Stripe integration compared to Sequenzy's native SaaS billing sync. Dotdigital focuses on e-commerce platforms (Shopify, Magento) rather than SaaS billing systems.

E-commerce stores, retail brands, and omnichannel retailers. Companies like Converse and TopShop have used Dotdigital. Less common for SaaS, B2B, or non-retail businesses.

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

Looking for more Dotdigital alternatives?

See our full list of 12 Dotdigital alternatives ranked by use case.

View All →

Other Comparisons

vs Klaviyo

E-commerce focused email and SMS marketing automation platform.

vs Mailchimp

Popular all-in-one marketing platform with email, automation, and CRM features.

vs Omnisend

E-commerce focused email and SMS marketing with deep Shopify integration.

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com