In the order they arrived, from the first email after signup.
How often, when and how Kindful emails its subscribers, measured from every email we received.
Every email Kindful sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Kindful after signing up: seasonal campaign and event invite emails.
50% of its emails arrived on the day we signed up, it sends with Marketo, its designs lean green and all of its emails use single cta.
Its subject lines run about 34 characters.
