In the order they arrived, from the first email after signup.
How often, when and how Hyatt emails its subscribers, measured from every email we received.
Every email Hyatt sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 19
19 days later
Day 23
4 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Hyatt after signing up: sale / discount and welcome emails.
33% of its emails arrived on the day we signed up, its designs lean blue and 67% of its emails use personalized.
Its subject lines run about 25 characters.
