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Email examplesBrandsReformationProduct launch

Reformation new arrivals email

The subject and preview tease new arrivals, positioning the message as a product launch. The captured email body contains only the brand’s contact details and subscription links.

Reformation

Day 12 after signup

NICE VIEW

New things are here.

Why it works

  • Pair a brief, curiosity-led subject with a clear new-arrivals cue so the message feels intriguing while signaling its purpose.
  • Keep contact information and subscription controls grouped in a simple footer, separate from the campaign content.

How it is built

  1. Campaign teaser
  2. New-arrivals cue
  3. Contact details
  4. Preference links
Email copy

5801 S 2nd St, Vernon, CA 855-756-0560 Privacy Policy Preferences Unsubscribe

Brand
Reformation
Industry
Ecommerce · Fashion
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Thu, 4:03 PM UTC
From
Reformation <love@hello.thereformation.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 39 links
Length
11 words · Under a minute
Images
36
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, Newtime Book
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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All product launch email examples

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NEW 🛍️ NEW 🛍️ NEW

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So. Many. NEW. ARRIVALS.

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WHERE TO NEXT

ReformationOnboarding

Day 11 after signup·Part of a sequence

EVERYTHING IN MODERATION

ReformationProduct launch
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SLIGHTLY FAMILIAR

ReformationNewsletter
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