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Email examplesBrandsReformationProduct launch

Reformation new arrivals email

A promotional email highlighting new silk, cashmere, and other arrivals. The subject uses a playful weekday hook to introduce the collection.

Reformation

Day 23 after signup

CASE OF THE MONDAYS

New silks, cashmeres, and more.

Why it works

  • Pair a light, memorable subject with a preview that clearly names what is new.
  • Introduce the collection before showcasing the products so readers understand the focus.

How it is built

  1. Brand header
  2. New arrivals introduction
  3. Collection showcase
  4. Footer links
Email copy

5801 S 2nd St, Vernon, CA 855-756-0560 Privacy Policy Preferences Unsubscribe

Brand
Reformation
Industry
Ecommerce · Fashion
Type
Promotional
Email
Product launch
Sent
Day 23 after signup
Sent at
Mon, 4:07 PM UTC
From
Reformation <love@hello.thereformation.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 39 links
Length
11 words · Under a minute
Images
36, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, Newtime Book
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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