Reformation
Day 5 after signup
NOT SURPRISING
Ref x Alexa Chung is almost sold out.
Why it works
- Lead with the collaboration to make the campaign's subject immediately clear.
- Pair the availability reminder with a direct shopping prompt to give readers a clear next step.
- Keep the message focused on the collection and its limited availability.
How it is built
- Collaboration introduction
- Limited availability message
- Product shopping prompt
- Footer links
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