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Email examplesBrandsOld NavySeasonal campaign

Old Navy early Black Friday sale email

Promotes 50% off sweaters, coats, and jackets while highlighting early Black Friday deals. The message also includes links for viewing the email online and managing email preferences.

Old Navy

Day 28 after signup

50% off all sweaters, coats & jackets* (cozy up!)

Why it works

  • Lead with a clear discount and name the product categories it applies to so the offer is easy to scan.
  • Pair the main promotion with an early seasonal-deal callout to give the campaign timely context.

How it is built

  1. Browser-view link
  2. Seasonal discount headline
  3. Early deal callout
  4. Email preference footer
Email copy

Plus, early Black Friday deals from $8 View in web browser. Unsubscribe | Update Email Frequency | Privacy Policy | Encore Membership Program EXTRA

Brand
Old Navy
Industry
Ecommerce · Apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 28 after signup
Sent at
Sat, 10:08 PM UTC
From
Old Navy <oldnavy@email.oldnavy.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 118 links
Length
21 words · Under a minute
Images
117, incl. a GIF
Layout
Multi-column · Visual

See this email for your brand

Try it
Voice
Friendly
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #368be6
  • #ffffff
Blue emailsLight emails

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