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Email examplesBrandsOld NavySale / discount

Old Navy jeans sale email

Promotes discounts on jeans as part of an early Giftober campaign, with matching pajamas highlighted as an additional offer.

Old Navy

Day 10 after signup

πŸ‘– Flare, Baggy, Carpenter: 60% OFF jeans + 50% off Early Giftober Deals

Why it works

  • Lead with recognizable product styles and a clear discount, then add seasonal framing to make the offer timely.
  • A related secondary offer can broaden the campaign without distracting from its main product focus.

How it is built

  1. Seasonal discount headline
  2. Matching sleepwear mention
  3. Utility and unsubscribe footer
Email copy

Plus, Matching PJs from $12 View in web browser. Unsubscribe | Update Email Frequency | Privacy Policy | Encore Membership Program

Brand
Old Navy
Industry
Ecommerce Β· Apparel
Type
Promotional
Email
Sale / discount
Sent
Day 10 after signup
Sent at
Tue, 1:34 PM UTC
From
Old Navy <oldnavy@email.oldnavy.com>
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 117 links
Length
18 words Β· Under a minute
Images
116, incl. a GIF
Layout
Multi-column Β· Visual
Voice
Urgent
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #368be6
  • #ffffff
Blue emailsLight emails

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All sale / discount email examples

BOGO FREE Jeans! Shop Low Rise & Baggy

AΓ©ropostaleSale / discount
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Just dropped! 40% off matching family PJs πŸ“·πŸΆ

American Eagle OutfittersSale / discount
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Cozy up for less 🧸 Shop $7.99 PJ pants!

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More from Old Navy

All Old Navy emails

GIFTOBER IS HERE 🎁 50% off EVERYTHING* + $18 sweaters ($12 for kids!)

Old NavySeasonal campaign
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Too good to miss! Snag 50% off all activewear & 40% off everything else*

Old NavySale / discount
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πŸ‘‰ This way to 40% off everything and 50% OFF all active*

Old NavySale / discount
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