Old Navy
Day 0 after signup
You heard right! You've earned some welcome deals!
Why it works
- A subject that hints at a welcome benefit makes the purpose clear before the reader opens the email.
- A short, on-brand line keeps the message light, while preference links make subscriber controls easy to find.
How it is built
- Welcome deal subject
- Playful brand line
- Web version link
- Email preference footer
Email copy
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