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Email examplesBrandsOld NavySale / discount

Old Navy sale email

Promotes 40% off sitewide and a special sweatshirt price. It also highlights free shipping for Encore members on qualifying orders.

Old Navy

Day 7 after signup

40% OFF EVERYTHING* (and sweatshirts are $15)

Why it works

  • Lead with a broad discount to make the main offer immediately clear.
  • Pair the headline offer with a specific product price to give shoppers another concrete reason to browse.
  • Mention member shipping benefits as a secondary perk rather than competing with the primary discount.

How it is built

  1. Discount-led subject
  2. Member shipping perk
  3. Preference and policy links
Email copy

📦 And, FREE SHIPPING for Encore Members on orders $50+ View in web browser. Unsubscribe | Update Email Frequency | Privacy Policy | Encore Membership Program

Brand
Old Navy
Industry
Ecommerce · Apparel
Type
Promotional
Email
Sale / discount
Sent
Day 7 after signup
Sent at
Sat, 10:21 AM UTC
From
Old Navy <oldnavy@email.oldnavy.com>
Free shipping
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 113 links
Length
22 words · Under a minute
Images
112, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #368be6
  • #ffffff
Blue emailsLight emails

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GIFTOBER IS HERE 🎁 50% off EVERYTHING* + $18 sweaters ($12 for kids!)

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