Goals & Attribution

Know which emails actually make you money

Stop guessing. Track conversions back to the exact email that drove them. Last-touch attribution for revenue, signups, and any goal you care about.

Benefits

Why Sequenzy for Goals & Attribution?

Revenue Attribution

See exactly how much revenue each email generates. Not just opens and clicks - actual business results.

Last-Touch Attribution

Credit goes to the most recent email interaction before conversion. Clicks beat opens, newest wins.

Per-Email Breakdown

Find out which email in your sequence drives the most conversions. Optimize what works, fix what doesn't.

Custom Goals

Track any conversion - purchases, signups, feature adoption, anything. Define what matters to your business.

Interactive Preview

Track what matters in real-time

See your campaign metrics update in real-time. Track opens, clicks, and conversions as they happen.

  • Live metrics dashboard
  • Conversion tracking
  • Revenue attribution
Campaign AnalyticsLast 24 hours
Sent
0
Delivered
0
Opened
0
Clicked
0

How it works

Get started in minutes

01

Create a goal

Define what you want to track - a purchase event, signup, or any custom event from your app.

02

Set attribution window

Choose how far back to look for email interactions. 24 hours for quick wins, 7+ days for longer sales cycles.

03

Events flow in

When subscribers convert, we automatically find the last email they interacted with.

04

See what works

View revenue and conversions attributed to each email. Know exactly which emails drive results.

Use cases

Built for real-world use cases

See how SaaS teams use Sequenzy goals & attribution.

Revenue Tracking

Connect purchases to emails. See which sequence email convinced the subscriber to buy.

Example

Email 3 in your trial sequence drives 40% of conversions, Email 5 drives 35%.

Trial Conversion Goals

Track which onboarding emails convert trial users to paid. Optimize your activation sequence.

Example

Your 'feature highlight' email has 2x the conversion rate of your 'pricing' email.

Feature Adoption

Measure which emails drive feature usage. Know if your announcement emails actually work.

Upsell Attribution

See which emails convince customers to upgrade. Identify your best-performing upsell content.

Comparison

Attribution that makes sense

Most ESPs only show opens and clicks. Sequenzy shows results.

Feature
Sequenzy
Others
Revenue attribution
Per-email conversion breakdown
Custom goal tracking
Limited
Configurable attribution window
Works with payment integrations
Manual setup
Automation-specific goals

Pricing

Simple, transparent pricing

Unlimited contacts on all plans. Only pay for emails you send.

MonthlyYearly
Free Plan
$0/month
Up to 2.5k emails
2.5k emails1.2M+ emails

All features included:

  • Unlimited contacts
  • No daily email limit
  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations(Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain
  • No "Sent with Sequenzy" branding

FAQ

Frequently Asked Questions

Ready to get started?

Start free and build your first email sequence in minutes. No credit card required.