SequenzyGoals & Attribution

Know which emails actually make you money

Stop guessing. Track conversions back to the exact email that drove them. Last-touch attribution for revenue, signups, and any goal you care about.

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Why Sequenzy for Goals & Attribution?

Built for developers who want reliability without complexity.

Revenue Attribution

See exactly how much revenue each email generates. Not just opens and clicks - actual business results.

Last-Touch Attribution

Credit goes to the most recent email interaction before conversion. Clicks beat opens, newest wins.

Per-Email Breakdown

Find out which email in your sequence drives the most conversions. Optimize what works, fix what doesn't.

Custom Goals

Track any conversion - purchases, signups, feature adoption, anything. Define what matters to your business.

How it works

Get started with Sequenzy in just a few steps.

1

Create a goal

Define what you want to track - a purchase event, signup, or any custom event from your app.

2

Set attribution window

Choose how far back to look for email interactions. 24 hours for quick wins, 7+ days for longer sales cycles.

3

Events flow in

When subscribers convert, we automatically find the last email they interacted with.

4

See what works

View revenue and conversions attributed to each email. Know exactly which emails drive results.

Built for real-world use cases

See how SaaS teams use Sequenzy goals & attribution.

Revenue Tracking

Connect purchases to emails. See which sequence email convinced the subscriber to buy.

Example

Email 3 in your trial sequence drives 40% of conversions, Email 5 drives 35%.

Trial Conversion Goals

Track which onboarding emails convert trial users to paid. Optimize your activation sequence.

Example

Your 'feature highlight' email has 2x the conversion rate of your 'pricing' email.

Feature Adoption

Measure which emails drive feature usage. Know if your announcement emails actually work.

Upsell Attribution

See which emails convince customers to upgrade. Identify your best-performing upsell content.

Attribution that makes sense

Most ESPs only show opens and clicks. Sequenzy shows results.

Feature
Sequenzy
Others
Revenue attribution
—
Per-email conversion breakdown
—
Custom goal tracking
Limited
Configurable attribution window
—
Works with payment integrations
Manual setup
Automation-specific goals
—
Simple, transparent pricing

Start free, scale as you grow

One price for everything. No per-email fees, no hidden costs.

MonthlyYearly
Free Plan
$0/month
Up to 100 subscribers in sequences
2k emails/month
100100k+
100 subscribers in sequences2k emails/month

Free includes:

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration(Segment by LTV & MRR)
  • API access
  • "Built by Sequenzy" branding
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Frequently Asked Questions

Everything you need to know about Sequenzy Goals & Attribution.

Last-touch attribution credits a conversion to the most recent email a subscriber interacted with before converting. If they clicked Email A, then opened Email B, then purchased - Email B gets credit. We prioritize clicks over opens since they indicate stronger intent.

The attribution window is how far back we look for email interactions. If set to 24 hours and someone converts, we check if they opened or clicked any email in the last 24 hours. Choose shorter windows for impulse purchases, longer for considered decisions.

Yes. When you create a goal, specify the event property name to track (e.g., 'amount') and give it a label (e.g., 'Revenue'). Sequenzy extracts and sums these values for each email. Works for any numeric property - revenue, scores, points, etc.

That conversion is recorded as 'unattributed'. You can see both attributed and unattributed conversions in your dashboard. High unattributed rates might mean your attribution window is too short or conversions come through other channels.

Yes. Stripe purchase events automatically work with goals. Create a goal triggered by 'saas.purchase' and revenue from the Stripe webhook is automatically tracked.

Yes. Create company-wide goals to track overall revenue, or automation-specific goals to measure individual sequence performance. Most SaaS founders use both.

GA tracks website behavior. Sequenzy tracks email-to-conversion attribution. They complement each other - GA shows the full journey, Sequenzy shows specifically which emails drove conversions.
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