Overview

Yotpo and Omnisend have a unique relationship in the e-commerce marketing landscape. When Yotpo announced it would discontinue its email and SMS marketing products in December 2025, it named Omnisend as the preferred migration partner for self-service and growing brands. This partnership made Omnisend the natural destination for thousands of former Yotpo email users.

Today, Yotpo focuses on reviews, loyalty, referrals, and visual UGC. Omnisend handles email, SMS, and push notification marketing. Rather than competing, they complement each other.

Why Yotpo Exited Email and SMS

Yotpo CEO Tomer Tagrin explained that competing in messaging requires deep, ongoing investment in areas where Attentive and Klaviyo had already established dominance. Rather than spreading resources thin, Yotpo chose to focus on its core strengths — reviews and loyalty — where it has genuine market leadership and differentiation.

The decision was practical. Building a world-class email platform, SMS infrastructure, and deliverability engine alongside a reviews and loyalty platform requires resources that few companies can sustain. Yotpo chose depth over breadth.

Omnisend as the Migration Path

Yotpo recommended Omnisend for self-service and growing brands because of Omnisend's accessible pricing, self-serve setup, and similar market positioning. Both platforms target small to mid-size e-commerce stores, making the transition natural for Yotpo's non-enterprise customers.

Former Yotpo email users migrating to Omnisend gain additional capabilities: web push notifications, a wider selection of pre-built automation templates, and combined email + SMS flows. Many migrating brands reported being up and running on Omnisend within a week.

Using Both Platforms Together

The recommended stack for many e-commerce brands now includes both platforms. Omnisend handles all customer messaging — email campaigns, SMS automations, push notifications, and behavioral workflows. Yotpo handles everything related to social proof and retention — product reviews, photo and video UGC, loyalty programs with points and tiers, and referral marketing.

Both platforms integrate with Shopify, WooCommerce, and BigCommerce, allowing customer data to flow through the same store backend. While there is no direct integration between Yotpo and Omnisend, Shopify serves as the data bridge, enabling segmentation that accounts for loyalty status and review activity.

Cost Considerations

Omnisend's Standard plan at 10,000 subscribers costs around $115/month. Yotpo's pricing varies significantly by product and order volume — the reviews product has a free tier, while the Pro plan with loyalty starts around $828/month for 3,000 orders. Brands using both platforms face a combined cost that can be substantial, but each tool addresses distinct needs that the other cannot fulfill.

For growing brands on tight budgets, starting with Omnisend alone and adding Yotpo's free reviews tier is a cost-effective approach. As your store grows, you can upgrade to Yotpo's paid plans for loyalty and advanced review features.