Overview
GetResponse and Brevo take different approaches to email marketing. GetResponse evolved into an all-in-one platform with unique webinar hosting. Brevo (formerly Sendinblue) focuses on affordable multichannel marketing. See our Brevo comparison for more details.
The choice comes down to whether you need GetResponse's webinars or Brevo's value.
The Core Difference
GetResponse is one of the few email marketing platforms with native webinar hosting. You can run live webinars, create evergreen funnels, and monetize with paid events. This is genuinely unique and valuable for educators, coaches, and B2B marketers.
Brevo takes the opposite approach. No webinars, but you get SMS, WhatsApp, and live chat included at a price that's hard to beat. For multichannel marketing on a budget, Brevo is compelling.
Pricing: $59 vs $25 at 10K
At 10,000 contacts, GetResponse costs $59/month with unlimited email sends. Brevo costs $25/month for 20,000 emails with unlimited contacts.
Brevo's per-email pricing with unlimited contacts can save significant money for large lists. GetResponse's unlimited sends benefit frequent senders to smaller lists. Calculate your actual sending patterns.
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars for up to 500 attendees, create on-demand recordings, and accept payments for webinar access. No other major email platform offers this.
Conversion Funnels: 30+ templates for lead generation, sales, and webinar registration. More sophisticated than Brevo's basic customer journeys.
Landing Pages: AI-powered landing page builder with A/B testing. GetResponse takes landing pages more seriously than Brevo.
Where Brevo Wins
Price: At $25/month for 10k contacts, Brevo is less than half the cost of GetResponse. For budget-conscious businesses, this matters.
Multichannel: Native SMS, WhatsApp, and live chat. GetResponse has SMS as an add-on and no WhatsApp. Brevo is more comprehensive for multichannel.
Transactional Email: Built into the main platform. GetResponse treats transactional email separately.
For SaaS Companies
Neither GetResponse nor Brevo is built for SaaS. Both are general marketing tools without subscription billing awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy. It offers SaaS-specific features at $49/month that neither GetResponse nor Brevo can match.
The Pricing Gap
The price difference is substantial — Brevo costs 58% less than GetResponse at comparable contact levels. For businesses watching every dollar, $34/month in savings ($408/year) is meaningful. But the comparison is not apples-to-apples: GetResponse includes webinars and conversion funnels that Brevo lacks, while Brevo includes SMS, WhatsApp, and transactional email that GetResponse does not offer. The real question is which bundled features align with your marketing strategy.
Multi-Channel vs Webinar Strategy
Brevo enables marketing across email, SMS, WhatsApp, and live chat from one platform. This multi-channel approach reaches customers wherever they are. GetResponse enables webinar-based marketing that generates leads and nurtures them through funnels. These are fundamentally different marketing strategies. Businesses that rely on content marketing and audience education benefit from GetResponse's webinar integration. Businesses that need to reach customers across channels benefit from Brevo's multi-channel capabilities.
Transactional Email Inclusion
Brevo includes transactional email on its platform — password resets, order confirmations, and system notifications alongside marketing campaigns. GetResponse does not include transactional email on standard plans. For businesses that need both marketing and transactional email, Brevo eliminates the need for a second platform. This single-platform advantage reduces cost, simplifies management, and provides unified analytics across all email types.