Overview
GetResponse and Brevo take different approaches to email marketing. GetResponse evolved into an all-in-one platform with unique webinar hosting. Brevo (formerly Sendinblue) focuses on affordable multichannel marketing. See our Brevo comparison for more details.
The choice comes down to whether you need GetResponse's webinars or Brevo's value.
The Core Difference
GetResponse is one of the few email marketing platforms with native webinar hosting. You can run live webinars, create evergreen funnels, and monetize with paid events. This is genuinely unique and valuable for educators, coaches, and B2B marketers.
Brevo takes the opposite approach. No webinars, but you get SMS, WhatsApp, and live chat included at a price that's hard to beat. For multichannel marketing on a budget, Brevo is compelling.
Pricing: $59 vs $25 at 10K
At 10,000 contacts, GetResponse costs $59/month with unlimited email sends. Brevo costs $25/month for 20,000 emails with unlimited contacts.
Brevo's per-email pricing with unlimited contacts can save significant money for large lists. GetResponse's unlimited sends benefit frequent senders to smaller lists. Calculate your actual sending patterns.
Use-case matchups
| Use case | Better fit | Why |
|---|---|---|
| Webinar-led marketing and funnels | GetResponse | GetResponse has built-in webinars, evergreen events, paid webinars, and funnel templates. |
| Budget-friendly multichannel messaging | Brevo | Brevo combines email, SMS, WhatsApp, live chat, and transactional email at a lower benchmark. |
| Frequent email sending to a smaller list | GetResponse | Unlimited sends can matter when contact count is moderate but cadence is high. |
| Large contact database with moderate sends | Brevo | Per-email pricing with unlimited contacts can be cheaper for less frequent senders. |
| SaaS lifecycle and transactional email | Sequenzy | Sequenzy is relevant when Stripe-triggered product email is the main job. |
Best Fit by Send Model and Channel Mix
Best email marketing tool for webinar funnels with frequent sends
GetResponse is the better fit when a moderate-size list receives frequent campaigns tied to webinars, funnels, or nurture sequences. Unlimited sends and built-in webinar workflows make more sense than paying mainly by message volume.
Best email marketing tool for budget multichannel campaigns
Brevo is the better fit when the contact database is large, email cadence is moderate, and the team also needs SMS, WhatsApp, live chat, or transactional email. Its pricing model rewards teams that do not blast every contact constantly.
Best email platform for SaaS lifecycle and transactional messages
Sequenzy is the better fit when the real workflow is product and billing communication. Trial nudges, payment recovery, subscription updates, and transactional messages need event context more than webinars or multichannel marketing.
Pricing reality
Brevo's $25/month benchmark is attractive, but the pricing model is based on email volume. It is best for large lists that do not receive heavy send frequency. Add SMS, WhatsApp, transactional volume, dedicated IPs, or higher send needs before deciding it is cheaper.
GetResponse's $59/month benchmark is higher, but includes unlimited sends and webinar/funnel features Brevo does not replace. Its value depends on whether webinars and conversion funnels are active revenue channels.
Sequenzy's $49/month benchmark is not a general multichannel replacement. It is relevant when the team needs SaaS lifecycle email, Stripe events, and transactional messages without SMS or WhatsApp.
Review signals
The sourced reviews frame the decision clearly: GetResponse users justify the premium through webinars and funnels, while Brevo users praise multichannel value and transactional email. The negative signals are also buyer inputs: GetResponse can be overkill if webinars are unused, and Brevo requires another tool if webinars are central.
Migration checklist
| Workstream | Moving toward GetResponse | Moving toward Brevo | Moving toward Sequenzy |
|---|---|---|---|
| Contacts and consent | Import contacts, tags, segments, custom fields, webinar status, and suppressions. | Map contacts, attributes, lists, email/SMS/WhatsApp consent, and suppression status. | Map subscribers, attributes, tags, suppression status, and billing/product events. |
| Webinars and funnels | Rebuild registrations, reminders, on-demand webinars, paid events, and funnel follow-up. | Replace webinar workflows with a separate tool if leaving GetResponse. | Keep webinar workflows outside Sequenzy. |
| Channels | Keep SMS or WhatsApp in separate tools if needed. | Define ownership for email, SMS, WhatsApp, live chat, and transactional messages. | Keep scope to marketing and transactional email. |
| Automations | Rebuild email, webinar, funnel, and landing-page journeys. | Rebuild email, SMS, WhatsApp, transactional, and customer-journey flows. | Rebuild trial, payment, onboarding, retention, and transactional paths. |
| Sending model | Validate unlimited-send needs and list-size tiers. | Calculate actual monthly email volume and channel add-ons. | Validate email volume, Stripe events, and transactional needs. |
| Reporting | Export campaign, webinar, funnel, landing-page, and engagement reports. | Export campaign, transactional, SMS, WhatsApp, chat, and contact reports. | Export lifecycle, campaign, and transactional metrics. |
Decision checklist
- Are webinars a real acquisition channel or just a feature on the checklist?
- Does per-email pricing match the actual send pattern?
- Will SMS, WhatsApp, and transactional email reduce tool sprawl?
- Is unlimited email sending worth more than Brevo's lower entry cost?
- Is the real need SaaS subscription lifecycle messaging?
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars for up to 500 attendees, create on-demand recordings, and accept payments for webinar access. No other major email platform offers this.
Conversion Funnels: 30+ templates for lead generation, sales, and webinar registration. More sophisticated than Brevo's basic customer journeys.
Landing Pages: AI-powered landing page builder with A/B testing. GetResponse takes landing pages more seriously than Brevo.
Where Brevo Wins
Price: At $25/month for 10k contacts, Brevo is less than half the cost of GetResponse. For budget-conscious businesses, this matters.
Multichannel: Native SMS, WhatsApp, and live chat. GetResponse has SMS as an add-on and no WhatsApp. Brevo is more comprehensive for multichannel.
Transactional Email: Built into the main platform. GetResponse treats transactional email separately.
For SaaS Companies
Neither GetResponse nor Brevo is built for SaaS. Both are general marketing tools without subscription billing awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy. It offers SaaS-specific features at $49/month that neither GetResponse nor Brevo can match.
The Pricing Gap
The price difference is substantial - Brevo costs 58% less than GetResponse at comparable contact levels. For businesses watching every dollar, $34/month in savings ($408/year) is meaningful. But the comparison is not apples-to-apples: GetResponse includes webinars and conversion funnels that Brevo lacks, while Brevo includes SMS, WhatsApp, and transactional email that GetResponse does not offer. The real question is which bundled features align with your marketing strategy.
Multi-Channel vs Webinar Strategy
Brevo enables marketing across email, SMS, WhatsApp, and live chat from one platform. This multi-channel approach reaches customers wherever they are. GetResponse enables webinar-based marketing that generates leads and nurtures them through funnels. These are fundamentally different marketing strategies. Businesses that rely on content marketing and audience education benefit from GetResponse's webinar integration. Businesses that need to reach customers across channels benefit from Brevo's multi-channel capabilities.
Transactional Email Inclusion
Brevo includes transactional email on its platform - password resets, order confirmations, and system notifications alongside marketing campaigns. GetResponse does not include transactional email on standard plans. For businesses that need both marketing and transactional email, Brevo eliminates the need for a second platform. This single-platform advantage reduces cost, simplifies management, and provides unified analytics across all email types.