Keap's pricing page
Captured from keap.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Keap plan should you choose?
Start here
Keap Platform
Small businesses consolidating CRM, sales, and marketing operations. It is the first tier to check when you only need the core Keap workflow. Watch for: High starting price for email-only teams
Public price
$299/mo+
$299/mo monthly or $2,988/yr annually; includes 1500 contacts and 2 users, with tiered prices for more.
Main upgrade
Implementation Services
Teams that need migration, strategy, and done-for-you setup. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Adds complexity to total cost comparison
Public price
$500 one-time
One-time implementation package listed at $500; covers strategy, import, migration, and done-for-you setup.
High-volume or advanced
Custom / Higher Volume
Larger databases or more complex operations. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Not a simple public flat rate
Public price
Custom
Chat or sales for higher contact needs.
What Keap costs at your size
The cheapest plan that covers each size, from Keap's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Consultant or service business
Keap: Keap starts at $299/month plus implementation context.. Sequenzy: Less relevant if you need CRM, invoicing, and appointments.. Keap can replace several tools for service businesses.
SaaS team that only needs lifecycle email
Keap: Keap is likely overbuilt.. Sequenzy: Focused on SaaS lifecycle sequences and email cost.. Sequenzy is the cleaner fit for email-first SaaS teams.
Business consolidating CRM and marketing
Keap: Keap may be justified if it replaces CRM, email, SMS, booking, invoicing, and payments.. Sequenzy: Not a CRM replacement.. Compare Keap against your whole operations stack, not only email.
What to watch for
Keap is much more expensive than typical newsletter tools.
Required implementation services can affect first-year budget.
It may be overbuilt if you only need email lifecycle automation.
Costs beyond the headline price
- Contacts beyond the included 1500 are billed in tiers, so the monthly total rises as the database grows.
- Each user beyond the 2 included seats costs $39/mo.
- New accounts also pay a one-time implementation package, currently listed at $500.
- Text marketing above the included Tier 1 allowance needs a higher tier from $24/mo to $279/mo, with overages at $0.015 per message and $0.01 per voice minute.
- Annual contracts carry a $299 early termination fee when cancelled before the one-year term ends.
Keap pricing should be compared against a whole stack
Keap’s starting price is high if you compare it only to email tools. That is not the right comparison. Keap includes CRM, sales pipeline, appointments, payments, invoicing, email, SMS, reporting, and workflow automation.
If those tools replace multiple subscriptions, the price can make sense. If you only need lifecycle email for a SaaS product, Keap is probably too much platform.
The first-year budget also needs to include implementation reality. Keap is often bought by service businesses that need migration, consulting, data cleanup, campaign setup, and sales process design. That help can be valuable, but it makes the total cost harder to compare against a normal email platform. A founder should ask whether the goal is replacing a messy operations stack or simply improving lifecycle emails.
For consultants, agencies, clinics, coaches, local services, and appointment-driven businesses, Keap can be a central operating system. For SaaS, a CRM-heavy tool can add unnecessary weight if product events and billing states already live elsewhere. The Keap alternatives guide and Keap comparison break down that difference in more detail.
Keap vs Sequenzy
Keap is for service-business operations. Sequenzy is for SaaS lifecycle email. The overlap is email automation, but the buying intent is very different.
Choose Keap when CRM, appointments, invoices, payments, sales pipeline, SMS, and implementation services are part of the same purchase. Choose Sequenzy when you need focused SaaS onboarding, trial, retention, and customer email workflows without rebuilding your sales operations around the email tool.
Keap vs Sequenzy
How Keap compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Keap is best judged as a CRM and business automation platform, not an email marketing point solution. Sequenzy is better when your actual need is SaaS lifecycle email without buying a full sales, CRM, invoicing, and operations stack.
FAQ
Sources checked · Oct 8, 2026
Written by Nic Polotnianko, co-founder of Sequenzy, which appears in this comparison. How we compare tools